Open to opportunities

Sally Araby

@sallyaraby

Message

I lead private-label FMCG development, production planning, and strategic client growth from concept to market.

Egypt

Message

What I'm looking for

I'm looking to lead business development, private-label, production planning, and cross-functional projects where I can turn market opportunities into successful products and client growth.

I'm leading business development and private-label projects at Zahret El Bon Elbrazily Group, developing OEM brands including Ghareeb Oglu, Galal Coffee, Ben Tharaj, Raslan Tea, Coffee Lab, and House Blend Italiano.

I manage product customization, client relationships, supply negotiations, market-led blend and packaging ideas, and production alignment to meet quality standards and client timelines. Previously, I supported the CEO at Zahret El Bon Elbrazily Group across purchasing, supplier negotiations, order planning, marketing calendars, media buying follow-up, delivery logistics, and ERP coordination.

I've also coordinated a new water pump factory project at TMI Industrial Factory and provided executive administrative support in real estate, financial, and marketing coordination. I bring business development, production planning, cross-functional coordination, and practical FMCG operations experience.

Experience

Work history, roles, and key accomplishments

Current

Business Development & Private Label Projects Lead

Current

Zahret El Bon Elbrazily Group

May 2025 - Present (1 year 3 months)

Headed business development functions with a focus on private label (OEM) and strategic client growth. Led development and execution of private-label brands, directed product customization, monitored market trends, negotiated supply agreements, and aligned production with client timelines.

Private Label Business Development Market Analysis vendor negotiation Production Planning Quality Standards