Looking for a job

Safuwana Ibrahim

@safwanaibrahim

Copywriter turning customer insights into persuasive, conversion-focused copy that captures attention, builds desire, and drives action.

Nigeria

Message

What I'm looking for

I’m looking for a role where I can learn from experienced professionals, work alongside ambitious and high-performing colleagues, and continuously develop my skills. I value companies that invest in their people, encourage growth, and offer competitive compensation for strong performance.

I’m a copywriter with hands-on experience creating and testing sales copy, marketing campaigns, and customer-focused messaging across multiple industries.

I’ve written short-form sales copy, social media content, captions, scripts, and WhatsApp campaigns, with a strong focus on understanding the audience, testing different angles, and using performance data to improve results.

My experience includes generating ₦2.17M in revenue in two weeks through a direct-response service with a 15.58% conversion rate, as well as contributing to a furniture campaign that achieved a 17.34% CTR. I’ve also worked with complex industry research, turning business pain points into clear, commercially relevant messaging.

I’m particularly interested in copywriting roles where I can combine persuasive writing, customer psychology, research, and data-driven testing to create messaging that gets people to take action.

Experience

Work history, roles, and key accomplishments

Content Writer

eBrand Software

May 2026 - Aug 2026 (3 months)

Researched healthcare and real estate industries to identify key business pain points and translate them into commercially relevant content. Wrote 6 industry-focused articles totaling 8,571 words and created LinkedIn posts to promote them, generating 317 impressions and 27 link clicks.

Research Content Writing LinkedIn SEO Communication Skills

Founder & Operations Lead

Student Clearance Support Service

Sep 2025 - Sep 2025 (0 months)

Launched a direct-response service that generated ₦2,166,300 in revenue in two weeks with a 15.58% conversion rate. Engineered a 24-hour delivery system for a 30-day clearance process and managed the entire pipeline from outreach to delivery.

Direct Response Marketing Sales Copywriting Operations Management Lead Generation Affiliate Marketing WhatsApp Marketing

Social Media Manager & Copywriter

Homemate Furnitures

Nov 2023 - Oct 2024 (11 months)

Achieved a 17.34% CTR on a furniture campaign with a ₦205.12 CPA, driving 64 verifiable results. Created high-leverage content across four platforms, wrote all short-form content and captions, and applied systematic testing to maximize ROAS.

Social Media Management Copywriting Content Creation Campaign Management A B Testing ROAS optimization Engagement Rate Optimization

Education

Degrees, certifications, and relevant coursework

Nile University of Nigeria

Bachelor of Science, Computer Science

2021 - 2025

Grade: 4.3

Activities and societies: Member TedX Club; Student Ambassador

Pursued a Bachelor of Science in Computer Science, graduated in November 2025.

Achieved a CGPA of 4.3 and served as a Student Ambassador and member of the TedX Club.