Sadaf Ali
@sadafali
UI/UX designer and IT systems analyst delivering quality, streamlined processes, and product-ready experiences.
What I'm looking for
I’m a highly motivated Information Technology professional combining UI/UX design with process management, product management, and quality assurance to create sustainable, high-impact digital outcomes. I bring end-to-end ownership—from requirement gathering to workflows, prototyping, UX research, testing, and continuous improvement—so products ship with clarity and confidence.
As a UI/UX Designer & Systems Analyst at Octans Digital (Jan 2024–Present), I focus on understanding user needs through requirement gathering and documentation. I create BRDs and FRDs, design lo-fi and hi-fi UI, build application prototypes, and develop complete end-to-end UX workflows that translate directly into build-ready experiences.
Before this, I served as an SQA Engineer & Project Manager (Oct 2022–Jan 2024), where I handled Quality Assurance of digital products and projects. I performed black box and white box testing, conducted UX testing, implemented and improved testing workflows, and led product and project management for multiple products while applying Agile project management practices.
Earlier, I led quality strategy and governance at Khazana Enterprise Limited (Jan 2022–Oct 2022), managing ISO-aligned processes and leading quality work for major systems (CRM, ticket management system, and PEHEL Mobile App). As an ISO 9001 Lead Auditor and IRCA-accredited Six Sigma (Yellow Belt) professional, I planned, developed, documented, and maintained process frameworks, created a ~200-page Process Manual presented to government officials, and supported achieving ISO 9001 and ISO 18295 certifications—while managing a nation-wide team of about 20 QA analysts.
Experience
Work history, roles, and key accomplishments
UI/UX Designer & Systems Analyst
Octans Digital
Jan 2024 - Present (2 years 3 months)
Gather and document requirements, create BRDs/FRDs, and design end-to-end UX workflows with low- and high-fidelity UI prototypes. Conduct UX research and support the implementation and improvement of process flows.
SQA Engineer & Project Manager
Khazana Enterprise Limited
Oct 2022 - Jan 2024 (1 year 3 months)
Performed quality assurance for digital products using black-box and white-box testing and conducted UX testing. Managed testing and product/project workstreams in an Agile environment for multiple products.
Lead Quality Assurance & Processes
Khazana Enterprise Limited
Jan 2022 - Oct 2022 (9 months)
Led quality assurance and process improvements across digital initiatives, including planning and maintaining quality processes aligned to ISO 9001 and audit readiness. Managed about 20 QA analysts and produced a ~200-page process manual presented to government officials.
Team Lead Quality Assurance
Cheetay Logistics
May 2021 - Jan 2022 (8 months)
Implemented and improved QA processes while leading customer-experience UI/UX process flow work. Managed documentation and process automation initiatives and developed improvement plans to strengthen quality.
Assistant Manager, Corporate Marketing
University of Lahore
Oct 2019 - Jan 2021 (1 year 3 months)
Improved corporate marketing operations through process development, auditing, and documentation for the department. Managed social media and stakeholder/industry relationships and supported student relationship management alongside technical writing deliverables.
UI/UX Designer & Tech Writer
TRIGsoft
May 2018 - Oct 2019 (1 year 5 months)
Gathered and evaluated user requirements, then created UI mockups and prototypes for mobile app experiences. Translated mockups into Flutter implementations, performed QA on final prototypes, and wrote manuals while supporting clients with technical help.
Education
Degrees, certifications, and relevant coursework
Octans Digital
Master's in Information Technology, Information Technology
2016 - 2018
Completed a Master’s degree in Information Technology from 2016 to 2018.
University of Education
Bachelor of Information Technology, Information Technology
2014 - 2016
Completed a Bachelor’s degree in Information Technology from 2014 to 2016.
University of Punjab
Intermediate (Computer Science), Computer Science
2012 - 2014
Completed an Intermediate program in Computer Science from 2012 to 2014.
Availability
Location
Authorized to work in
Job categories
Skills
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