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Sadaf AliSA
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Sadaf Ali

@sadafali

UI/UX designer and IT systems analyst delivering quality, streamlined processes, and product-ready experiences.

Pakistan
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What I'm looking for

I’m looking for an Agile role where I can lead end-to-end UX, translate requirements into BRDs/FRDs, and strengthen product quality through testing, process improvement, and collaboration across teams.

I’m a highly motivated Information Technology professional combining UI/UX design with process management, product management, and quality assurance to create sustainable, high-impact digital outcomes. I bring end-to-end ownership—from requirement gathering to workflows, prototyping, UX research, testing, and continuous improvement—so products ship with clarity and confidence.

As a UI/UX Designer & Systems Analyst at Octans Digital (Jan 2024–Present), I focus on understanding user needs through requirement gathering and documentation. I create BRDs and FRDs, design lo-fi and hi-fi UI, build application prototypes, and develop complete end-to-end UX workflows that translate directly into build-ready experiences.

Before this, I served as an SQA Engineer & Project Manager (Oct 2022–Jan 2024), where I handled Quality Assurance of digital products and projects. I performed black box and white box testing, conducted UX testing, implemented and improved testing workflows, and led product and project management for multiple products while applying Agile project management practices.

Earlier, I led quality strategy and governance at Khazana Enterprise Limited (Jan 2022–Oct 2022), managing ISO-aligned processes and leading quality work for major systems (CRM, ticket management system, and PEHEL Mobile App). As an ISO 9001 Lead Auditor and IRCA-accredited Six Sigma (Yellow Belt) professional, I planned, developed, documented, and maintained process frameworks, created a ~200-page Process Manual presented to government officials, and supported achieving ISO 9001 and ISO 18295 certifications—while managing a nation-wide team of about 20 QA analysts.

Experience

Work history, roles, and key accomplishments

KL

Lead Quality Assurance & Processes

Khazana Enterprise Limited

Jan 2022 - Oct 2022 (9 months)

Led quality assurance and process improvements across digital initiatives, including planning and maintaining quality processes aligned to ISO 9001 and audit readiness. Managed about 20 QA analysts and produced a ~200-page process manual presented to government officials.

UL

Assistant Manager, Corporate Marketing

University of Lahore

Oct 2019 - Jan 2021 (1 year 3 months)

Improved corporate marketing operations through process development, auditing, and documentation for the department. Managed social media and stakeholder/industry relationships and supported student relationship management alongside technical writing deliverables.

Education

Degrees, certifications, and relevant coursework

OD

Octans Digital

Master's in Information Technology, Information Technology

2016 - 2018

Completed a Master’s degree in Information Technology from 2016 to 2018.

UE

University of Education

Bachelor of Information Technology, Information Technology

2014 - 2016

Completed a Bachelor’s degree in Information Technology from 2014 to 2016.

UP

University of Punjab

Intermediate (Computer Science), Computer Science

2012 - 2014

Completed an Intermediate program in Computer Science from 2012 to 2014.

Tech stack

Software and tools used professionally

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