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Saša SrnecSS
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Saša Srnec

@saasrnec

Chief Digital Officer at Topic GmbH, digitizing woodworking technical preparation with CAD, CAM, PLM and AI tools.

Austria
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At Topic GmbH, I drive digital transformation projects in a woodworking company, implementing automation in technical preparation with CAD, CAM, PLM and AI tools. I also implemented a completely digital data flow and improved the product configurator.

Previously, at DANA | JELD-WEN Türen GmbH, I developed certified internal door systems, including fire-protection and burglary-resistance solutions, and organized testing and product-cost calculations. I also worked on cross-functional development projects using CAD, CAE, CAM and PDM technologies.

Across product and project roles in the woodworking and furniture industries, I’ve worked on product design, technical preparation and CNC programming. My work has included furniture, musical instruments, reclaimed wood and door systems, supported by an MEng in Wood Technology and an MBA in Entrepreneurship and Innovation.

Experience

Work history, roles, and key accomplishments

Topic GmbH logoTG
Current

Chief Digital Officer (CDO)

Jul 2025 - Present (1 year 3 months)

In my role as CDO I drove the digital transformation projects (hybrid and SCRUM environment) in a woodworking companie by implementing automation in technical preparation processes with CAD CAM PLM AI tools to streamline technical preparation and enhance operational efficiency.
Tools: SolidWorks, DriveWorks Pro configurator, AutoCAD, Fusion 360, Microsoft Project, Microsoft Office, Revit, BricsCAD

Topic GmbH logoTG

Product and Process Manager

Jan 2025 - Jul 2025 (6 months)

In my role as Product and Process Manager (hybrid and SCRUM environment) I drove innovation within an R&D team by developing certified external door systems, with expertise in EI30 fire protection, RC2/RC3 burglary resistance, climate‑simulation performance, and acoustic engineering up to 42 dB (EN 14351-1, EN 16034).
Tools: SolidWorks, DriveWorks Pro configurator, AutoCAD, Fusion 360, Microsoft P

DANA | JELD-WEN Türen GmbH logoDG

R&D Product Developer

Sep 2022 - Dec 2024 (2 years 3 months)

Driving innovation within an R&D team by developing certified internal door systems, with expertise in EI30 fire protection, RC2/RC3 burglary resistance, climate‑simulation performance, and acoustic engineering up to 47 dB (EN 14351-2, EN 16034). Organizing tests and calculating product costs and defining market pricing.
Leading cross‑functional development projects using CAD/CAE/CAM/PDM/AI techno

CAD+T Solutions logoCS

Project Manager

Sep 2020 - Sep 2022 (2 years)

In my role at CAD+T Solutions, I drove the digital transformation and change managmen projects (hybrid and SCRUM environment) of woodworking companies by implementing automation in technical preparation processes with CAD CAM ERP tools to streamline project management and enhance operational efficiency. I also led internal R&D efforts to better understand and address external customer needs, utili

Altholz - Baumgartner & Co GmbH logoAG

Product & Project Manager

Oct 2018 - May 2020 (1 year 7 months)

At Altholz - Baumgartner & Co GmbH, I led product and project management efforts, emphasizing quality and certification in the luxury reclaimed wood market. My responsibilities included product development and market research to differentiate our offerings, while I ensured compliance with industry standards (CE, FSC, Chain of custody). I also performed cost-benefit analyses to support strategic bu

Ancona Grupa d.o.o. logoAD

Project Manager

Mar 2018 - Sep 2018 (6 months)

I successfully managed projects (predictive waterfall environment) focused on furniture and furnishing hotel's, office's, restaurant's, mall's, kitchen's, library's, bar's, laboratory’s, bathroom's. Utilizing tools like Microsoft Project and Asana, I ensured meticulous planning and execution. My responsibilities included managing the project, on‑site measurement, planning, technical preparation an

Northwood Design Partners logoNP

Design Engineer

Nov 2017 - Feb 2018 (3 months)

At Northwood Design Partners, I specialized in creating one-of-a-kind wood and metal custom furniture for high-profile Silicon Valley companies. My role involved designing and engineering unique pieces that left a memorable impact on office environments. I utilized advanced tools like Fusion 360, AutoCAD, and SolidWorks for technical preparation, calculation, and documentation, ensuring precision

HA

Project Manager

HAMA Alu+Holzbauwerk

Feb 2017 - Oct 2017 (8 months)

In my role at HAMA Alu+Holzbauwerk, I successfully managed projects (predictive waterfall environment) focused on wood aluminum and wooden windows and doors. Utilizing tools like Microsoft Project and Asana, I ensured meticulous planning and execution. My responsibilities included managing the project, on‑site measurement, planning, technical preparation, calculation, using AutoCAD and Klaes Profe

KL

Product Design Development Engineer

Kolar Design Lab

Nov 2015 - Feb 2017 (1 year 3 months)

At Kolar Design Lab, I played a pivotal role in the development of the Bluetag brand, focusing on the design and engineering of metal and wood furniture for exterior and interior use. My responsibilities included design, technical preparation, calculation, and the creation of detailed BOM lists, alongside rendering and FEM simulations using advanced software tools. I also programmed CNC machines t

Euro-Unit Croatia logoEC

Product Design Development Engineer

Apr 2014 - Sep 2015 (1 year 5 months)

At Euro-Unit Croatia, I played a pivotal role in the development of musical instruments and accessories, focusing on the Lion Style and IvanS brands. My responsibilities included design engineering, technical preparation, calculation, and CNC programming, utilizing advanced tools like SolidWorks and AutoCAD. I also performed FEM simulations to enhance product durability and functionality, contribu

Faculty of Forestry and Wood Technology, University of Zagreb logoFZ

Demonstrator of the subject Applied Technical Graphics

May 2011 - Sep 2015 (4 years 4 months)

At the University of Zagreb's Faculty of Forestry, I served as a Demonstrator in Applied Technical Graphics, where I facilitated engaging learning experiences for students. My role involved teaching essential technical drawing skills, blending traditional methods before transitioning to AutoCAD and other software tools. I also played a key part in grading assignments, ensuring that students receiv

LD

Cabinetmaker, Joiner and CNC programmer

Linea COD d.o.o.

Jul 2007 - Sep 2010 (3 years 2 months)

In my role at Linea COD d.o.o., I specialized in furniture making and facility furnishing, focusing on diverse environments like office's, restaurant's, mall's, kitchen's, hotel's, library's, bar's, laboratory's, bathroom's. My expertise in working with various materials and CNC programming allowed me to deliver tailored solutions that met client specifications and enhanced their spaces.
Tools: Au

Education

Degrees, certifications, and relevant coursework

LI

LinkedIn

Python Essential Training

Aug 2025

LI

LinkedIn

Microsoft Azure Security Technologies (AZ-500) Cert Prep: 1 Manage Identity and Access

Feb 2025

LI

LinkedIn

Building the Classic Snake Game with Python

Aug 2025

LI

LinkedIn

Advanced Python

Aug 2025

LI

LinkedIn

JavaScript Essential Training

Aug 2025

DR

DriveWorks

DriveWorks Solo Certification

Nov 2025

DR

DriveWorks

DriveWorksXpress Certification

Nov 2025

LI

LinkedIn

Mastering Communications as a Leader

Oct 2025

LI

LinkedIn

Learning to Build Alexa Skills

Dec 2024

LI

LinkedIn

Revit 2022: Essential Training for Architecture (Imperial and Metric)

Feb 2024

HO

Harvard Business School Online

Organizational Leadership

Mar 2024

PI

Project Management Institute

Project Management Professional (PMP)

Aug 2024 · Expires Nov 2026

HO

Harvard Business School Online

Certificate of Specialization in Leadership and Management

Mar 2024

LI

LinkedIn

C# Practice: Attributes

Dec 2024

LI

LinkedIn

Visual Basic Essential Training

May 2024

LI

LinkedIn

SQL Essential Training

Dec 2024

LI

LinkedIn

SQL Practice: Basic Queries

Dec 2024

LI

LinkedIn

SQL Practice: Intermediate Queries

Dec 2024

LI

LinkedIn

SQL Practice: Window Functions

Dec 2024

LI

LinkedIn

Learning CATIA v5

Apr 2024

YU

York St. John University

Master of Business Administration - MBA, Entrepreneurship and Innovation

2019 - 2021

- MBA Induction
- Leading Innovation and Change
- Culture, Leadership and Innovation in Organisations
- MBA Residency
- Successful Strategic Thinking
- Entrepreneurship and Society
- Capstone Project

FZ

Faculty of Forestry and Wood Technology, University of Zagreb

Master of Engineering in Wood Technology, Wood product design

2013 - 2015

- Construction of Wooden Products 3
- Construction of Wooden Products 4
- Technological Production Managment
- Panel Materials
- Methodology of Industrial Design of Furniture
- Fieldwork 1
- Macroscopic Properties and Texture of Wood
- Furniture and Interior Decoration
- Investigation of Physical and Mechanical Properties of Wood
- Wood Composite Materials
- Quality Assurance of Finished Products

FZ

Faculty of Forestry and Wood Technology, University of Zagreb

Bachelor of Engineering in Wood Technology, Wood Technology

2010 - 2013

- Mathematics
- Physics
- Wood Anatomy
- Wood Chemistry
- Engineering Mechanics
- The Basics of Dendrology
- Applied Technical Grafics
- Wood Industry Engineering
- Basics of Electrotechnics
- Technycal Properties of Wood 1
- Woodworking Machinery 1
- Technycal Properties of Wood 2
- Wood Protection 1
- Basic Statistics
- Transport Equipment in Wood Industry
- Fieldwork 1
- Construction of Wooden

SC

Secondary vocational school in Varaždin, Croatia

Wood Technologist - Designer, Woodworking

2007 - 2009

- Physics
- Chemistry
- Biology
- Fine Arts
- Technical Drawing and Descriptive Geometry 1
- Production Technology 1
- Art History
- Drawing
- Technical Drawing and Descriptive Geometry 2
- Materials 2
- Production Technology 2
- Constructions 2
- Computing
- Mathematics 3
- Materials 3
- Constructions 3
- Culture of residence
- Perspective
- Economics and Marketing
- Culture of living
- Mathemati

SC

Secondary building school in Čakovec, Croatia

Cabinetmaker, Woodworking

2004 - 2007

- Mathematics in profession 1
- Knowledge of materials 1
- Technology of profession 1
- Fundamentals of computing
- Drawing with construction 1
- Woodworking 1
- Mathematics in profession 2
- Knowledge of materials 2
- Technology of profession 2
- Drawing with construction 2
- Woodworking 2
- Mathematics in profession 3
- Knowledge of materials 3
- Technology of profession 3
- Drawing with constru

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