Open to opportunities

Saad Latif

@saadlatif

I’m a data-driven SEO content marketer creating high-performing tech content, optimizing for organic growth and domain authority.

Pakistan

Message

What I'm looking for

I’m looking to grow as an SEO-driven content marketer in a tech-focused team, owning end-to-end content execution and cross-functional coordination, and using Semrush and Google Ads to increase organic visibility.

I’m an SEO content marketer specializing in data-driven content for competitive tech sectors. I create SEO-optimized on-page blogs, web copies, and marketing content, aligning every piece with brand tone and business objectives.

At IBEX Global (Marketing Sciences), I plan and execute off-page guest blogs to support link-building and strengthen domain authority. I also optimize content with targeted keywords, internal linking, and structured formatting to improve search performance while keeping content clear and readable.

Previously as a Marketing Officer at Akhuwat (Marketing and Fundraising), I led donor engagement and corporate outreach, raising PKR 30+ million and achieving a 20% year-over-year increase. I’ve built a solid research-and-writing foundation through freelancing and have continued upskilling with Google Ads and Semrush-focused certifications.

Experience

Work history, roles, and key accomplishments

Current

Content Marketer

Current

IBEX Global

Oct 2023 - Present (2 years 6 months)

Created SEO-focused on-page blogs and web copy for telecommunications and internet services, aligning content to brand voice and business goals. Planned and executed off-page guest blogging and improved search performance through targeted keyword optimization, internal linking, and structured formatting.

On Page SEO SEO Optimization Internal Linking Link Building Guest Blogging SEMrush Formatting

Marketing Officer

Akhuwat

Jun 2022 - Sep 2023 (1 year 3 months)

Led donor engagement and corporate outreach in Lahore, raising PKR 30+ million and delivering a 20% year-over-year increase in fundraising performance. Partnered with corporate stakeholders, including Levi Strauss, to run CSR-aligned events and secure PKR 0.5+ million in contributions.

Fundraising Donor Engagement Stakeholder Management Event Coordination Market Research Partnership Building

Researcher & Writer

Freelancing

Feb 2020 - Jun 2022 (2 years 4 months)

Produced research-driven, SEO-optimized blogs and web content across technology, marketing, management, AI, economics, and international affairs. Managed multiple remote writing assignments end-to-end, ensuring quality, relevance, and on-time delivery.

SEO Content Writing Content Strategy Technical Writing Content QA

Education

Degrees, certifications, and relevant coursework

University of the Punjab

Bachelor of Business Administration, Marketing

2018 - 2022

Grade: 3.18/4.0

Activities and societies: Key courses: Management Sciences, Macro Economics, Business Communication, Marketing and Strategic Management, Consumer Behavior, Advertising, Business Research and Ethics, Marketing Research.

Bachelor's in Business Administration (Marketing) at the University of the Punjab from 2018 to 2022, achieving a GPA of 3.18/4.0.