Zainab User
@zainabuser4
Content Marketing Specialist with 7+ years driving organic growth through SEO content strategies and editorial leadership.
PakistanWhat I'm looking for
I’m a Content Marketing Specialist with 7+ years of experience driving organic growth through SEO content strategies, editorial leadership, and cross-functional team collaboration. I focus on building content that improves visibility, strengthens brand voice, and supports measurable performance.
At ibex Global, I built and executed content marketing strategies that shaped editorial direction and improved organic performance. I led editorial quality control for a team of 8 writers, edited off-page SEO articles to support first-page Google rankings, and audited on-page blogs to improve search visibility and content consistency.
Earlier roles include Content Marketer work where I developed website copy that drove a 40% traffic increase for key pages, refreshed website content for a 5% increase in web traffic, and secured 50+ high-quality backlinks through strategic content collaborations. I’ve also written and optimized SEO content remotely for brands like Fougito and supported publishers through content writing and proofreading in British English.
Experience
Work history, roles, and key accomplishments
Content Marketing Specialist
Ibex Global
Sep 2024 - Present (1 year 10 months)
Built and executed content marketing strategies to shape editorial direction and improve organic performance. Led editorial quality control for a team of 8 writers and optimized SEO content for brand voice and search visibility.
Content Marketer
Ibex Global
Sep 2021 - Sep 2024 (3 years)
Wrote and edited on-page and off-page SEO content while maintaining brand compliance and improving search performance. Developed website copy that increased traffic for key pages and secured 50+ high-quality backlinks through content collaborations.
Creative Content Writer
Fougito
Dec 2023 - Mar 2024 (3 months)
Crafted website copy aligned with target audience and company goals and collaborated with the SEO team to improve rankings. Produced long-form SEO-optimized pieces to increase keyword rankings.
Content Writer
Cantab Publishers
Mar 2021 - Sep 2021 (6 months)
Developed Grade 1-5 textbook content, lesson plans, and worksheets aligned with Pakistan’s Single National Curriculum (SNC).
Freelance Proofreader
Viral Webb
Aug 2020 - Sep 2021 (1 year 1 month)
Proofread manuscripts in British English format for Austin Macauley Publishers Ltd. Handled 40+ manuscripts and ensured proofreading quality across submissions.
Report Writer
Queens Law Office
Nov 2017 - Aug 2018 (9 months)
Researched, wrote, and proofread background reports for immigration case submissions. Ensured report documents were prepared for submission through research and writing support.
Freelance Proofreader
Brilliant Writings
Mar 2016 - Jan 2017 (10 months)
Proofread assignments and reports across multiple disciplines, including psychology, economics, literature, and philosophy. Provided grammar and structure improvements through proofreading.
Education
Degrees, certifications, and relevant coursework
University of Management and Technology
Bachelor of Science, Social Sciences and Humanities
2011 - 2015
Grade: CGPA 3.16
Completed a BS in Social Sciences and Humanities at the University of Management and Technology from 2011 to 2015.
Availability
Location
PakistanAuthorized to work in
Job categories
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