Looking for a job

Ruchin Khangar

@ruchinkhangar

Message

Data Analyst focused on SQL-driven attribution, incremental performance insights, and marketing growth.

India

Message

What I'm looking for

I’m looking for a data-driven role where I can use SQL to automate attribution and incremental measurement, collaborate with marketing/strategy teams, and turn test/control and KPI insights into daily decisions that drive growth.

I’m a Data Analyst with hands-on experience in SQL, attribution modelling, and incremental performance analysis. At ZETA GLOBAL, I built and maintained SQL-based marketing performance and attribution pipelines, automated KPI reporting (CPIC, iROAS, lift), and turned daily campaign trends into clear optimization recommendations.

I also delivered an end-to-end e-commerce analytics project at ARC Technologies, applying advanced SQL transformations to process 100K+ rows and enabling interactive BI dashboards. I enjoy making reporting scalable and reliable—using modular SQL automation and BI (Power BI/Tableau) to translate complex metrics into actionable decisions for marketing and strategy teams.

Experience

Work history, roles, and key accomplishments

Current

Project Associate

Current

Zeta Global

Nov 2024 - Present (1 year 7 months)

Built and maintained SQL-based marketing performance and attribution pipelines, automating KPI reporting (CPIC, iROAS, lift) to support daily campaign optimization. Delivered test-and-control insights and translated performance metrics into actionable recommendations for marketing and strategy teams.

SQL Marketing Reports Campaign Optimization

Data Analytics Intern

Arc Technologies

Jul 2024 - Nov 2024 (4 months)

Delivered an end-to-end e-commerce analytics project, scraping and processing 100K+ rows using advanced SQL transformations. Enabled interactive BI dashboards and produced data-driven insights using Excel, Power BI, PostgreSQL, MongoDB, and Tableau.