Open to opportunities

Roxana Ayala

@roxanaayala

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Graphic designer specializing in branding and user-centered design.

Colombia

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What I'm looking for

I am looking for a collaborative environment that fosters creativity and innovation, where I can contribute to impactful design projects and grow my skills.

As a graphic designer with an interdisciplinary approach, I have cultivated a strong foundation in branding, UX/UI, illustration, and editorial design. My passion lies in creating memorable visual identities and functional digital experiences that resonate with users. I leverage user-centered methodologies to develop projects that align with market needs, ensuring that every design decision is informed by the end-user's perspective.

Throughout my career, I have had the privilege of working on diverse projects, including the visual identity for the 3EXP Italian exhibition in collaboration with the Italian Embassy in Colombia. My experience at the Innovation Unit of the Faculty of Engineering at Universidad Nacional allowed me to enhance digital communication through effective graphic assets. I am proficient in tools like Figma and the Adobe Creative Suite, which enable me to bring my creative visions to life.

My educational journey includes a Bachelor's Degree in Graphic Design from Universidad Nacional de Colombia and an exchange program at Universidad Empresarial Siglo 21 in Argentina. I continuously seek opportunities to expand my skill set, having completed courses in Behavioral Finance and Graphic Design through Coursera. I am eager to contribute my expertise to innovative projects that challenge the status quo and drive impactful change.

Experience

Work history, roles, and key accomplishments

Graphic Designer

Innovation Unit of the Faculty of Engineering, Universidad N

Apr 2024 - Dec 2024 (8 months)

Designed graphic assets to promote projects, events, and initiatives, improving digital communication across multiple channels. Managed content design for websites, social media, and email campaigns.

Adobe Creative Suite Digital Communication Content Design Social Media Management Email Marketing

Graphic Designer

3EXP Exhibition

Feb 2024 - Mar 2024 (1 month)

Designed and implemented the visual identity for the 3EXP Italian exhibition, in collaboration with the Italian Embassy in Colombia. Developed graphic pieces for social networks, email, website, and printed materials.

Graphic Design Print Design

Graphic Design and Museum Production Team

Lacasainglesa dehall intermedioen

Jun 2023 - Aug 2023 (2 months)

Implemented visual identity and designed graphic pieces for social networks, website, and emails. Performed layout of exhibition panels, image editing, and design of material for printing, including the exhibition catalog.

Visual Design Graphic Design Social Media Website Design Print Production Catalog Design

Graphic Designer

Comprehensive Support Network - Universidad Nacional de Colo

Mar 2022 - Jan 2023 (10 months)

Designed graphics and digital content for social media campaigns promoting mental health. Planned and facilitated group workshops and activities.

Graphic Design Campaigns Facilitation

Education

Degrees, certifications, and relevant coursework

Universidad Empresarial Siglo 21 Argentina

Exchange student, Graphic Design

Participated as an exchange student, broadening academic and cultural perspectives. Engaged in coursework relevant to the field of study.

Universidad Nacional de Colombia

Bachelor’s Degree in Graphic Design, Graphic Design

Studied graphic design with an interdisciplinary approach, gaining experience in branding, UX/UI, illustration, and editorial design. Focused on creating memorable visual identities and functional digital experiences using user-centered methodologies.