Rosy James
@rosyjames
Brand & digital marketing specialist driving growth through strategy, SEO, and storytelling.
IndiaWhat I'm looking for
I am a Brand & Digital Marketing Specialist with over eight years of cross-sector experience in packaging, travel & tourism, food services, technology, data, and ad agencies. I lead brand strategy and execute 360° campaigns that connect storytelling with measurable digital outcomes.
At ITC Packaging & Printing Business I built presence across Amazon, LinkedIn and YouTube, managed performance marketing and improved Amazon Brand Store engagement by ~35% through content optimization and ad tuning. I also manage front- and back-end website content and packaging storytelling for global and B2B audiences.
Previously, I led category management and digital lead-generation initiatives at Wonderla, improved ticket conversion with SEO-optimized landing pages and retargeting, and supported brand positioning and insight-driven campaign refinements at OnePlus, boosting campaign precision by ~22%.
I have hands-on experience in ORM, SEO, PPC, CRM alignment, international sales pipelines, and content ecosystems, with demonstrated results such as reducing negative brand mentions by ~40% and scaling digital engagement across markets.
Experience
Work history, roles, and key accomplishments
Brand Manager - Strategy
ITC Packaging & Printing Business
Oct 2024 - Present (1 year 2 months)
Led brand strategy, communication, and execution for Ecobyte and sustainable portfolios; improved Amazon Brand Store engagement by ~35% through content optimization and ad performance tuning.
Manager: Category Management
Wonderla Holidays Limited
Apr 2023 - Oct 2023 (6 months)
Led category management including pricing, assortment, and digital lead-generation campaigns; improved ticket conversion via retargeting, SEO landing pages, and CRM workflows.
Brand Analyst
OnePlus India
May 2022 - Mar 2023 (10 months)
Analyzed global feedback and competitive trends to refine brand communication and positioning, enhancing global campaign precision by ~22% through market insights and benchmarking.
Senior ORM Executive
Bundl Technologies
Jul 2019 - May 2022 (2 years 10 months)
Managed online reputation for Swiggy PAN India using Sprinklr and ORM tools; reduced negative brand mentions by ~40% through proactive monitoring and real-time sentiment tracking.
Digital Marketing Manager
Digiscopes Further Technology
Jan 2018 - Jul 2019 (1 year 6 months)
Developed digital marketing strategies and international sales pipelines, executing SEO, PPC, and social campaigns to expand global engagement and conversions.
Content Writer - SEO/PR
Sal de la Tierra Business Solutions
Jul 2017 - Dec 2017 (5 months)
Produced SEO blogs, product descriptions, and PR materials for international clients and contributed to link-building and keyword-targeted campaigns to boost visibility.
Education
Degrees, certifications, and relevant coursework
Rosy hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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