Open to opportunities

Rosy James

@rosyjames

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Brand & digital marketing specialist driving growth through strategy, SEO, and storytelling.

India

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What I'm looking for

I seek a role where I can lead brand strategy and digital growth, leveraging SEO, performance marketing, and cross-functional teams to drive measurable impact.

I am a Brand & Digital Marketing Specialist with over eight years of cross-sector experience in packaging, travel & tourism, food services, technology, data, and ad agencies. I lead brand strategy and execute 360° campaigns that connect storytelling with measurable digital outcomes.

At ITC Packaging & Printing Business I built presence across Amazon, LinkedIn and YouTube, managed performance marketing and improved Amazon Brand Store engagement by ~35% through content optimization and ad tuning. I also manage front- and back-end website content and packaging storytelling for global and B2B audiences.

Previously, I led category management and digital lead-generation initiatives at Wonderla, improved ticket conversion with SEO-optimized landing pages and retargeting, and supported brand positioning and insight-driven campaign refinements at OnePlus, boosting campaign precision by ~22%.

I have hands-on experience in ORM, SEO, PPC, CRM alignment, international sales pipelines, and content ecosystems, with demonstrated results such as reducing negative brand mentions by ~40% and scaling digital engagement across markets.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager - Strategy

Current

ITC Packaging & Printing Business

Oct 2024 - Present (1 year 8 months)

Led brand strategy, communication, and execution for Ecobyte and sustainable portfolios; improved Amazon Brand Store engagement by ~35% through content optimization and ad performance tuning.

Brand Strategy Amazon Storefront SEO Performance Marketing Campaign Management Content Creation

Manager: Category Management

Wonderla Holidays Limited

Apr 2023 - Oct 2023 (6 months)

Led category management including pricing, assortment, and digital lead-generation campaigns; improved ticket conversion via retargeting, SEO landing pages, and CRM workflows.

Category Management Pricing Strategy Google Ads Retargeting SEO CRM Performance Dashboards

Brand Analyst

OnePlus India

May 2022 - Mar 2023 (10 months)

Analyzed global feedback and competitive trends to refine brand communication and positioning, enhancing global campaign precision by ~22% through market insights and benchmarking.

Market Research Competitive Analysis Positioning Insight Campaign Optimization

Senior ORM Executive

Bundl Technologies

Jul 2019 - May 2022 (2 years 10 months)

Managed online reputation for Swiggy PAN India using Sprinklr and ORM tools; reduced negative brand mentions by ~40% through proactive monitoring and real-time sentiment tracking.

Sprinklr Sentiment Analysis Crisis Response SEO

Digital Marketing Manager

Digiscopes Further Technology

Jan 2018 - Jul 2019 (1 year 6 months)

Developed digital marketing strategies and international sales pipelines, executing SEO, PPC, and social campaigns to expand global engagement and conversions.

Digital Strategy International Sales SEO PPC Website Optimization CRM Lead Nurturing

Content Writer - SEO/PR

Sal de la Tierra Business Solutions

Jul 2017 - Dec 2017 (5 months)

Produced SEO blogs, product descriptions, and PR materials for international clients and contributed to link-building and keyword-targeted campaigns to boost visibility.

Content Writing SEO PR Link Building Keyword Research Media Relations