At HUDA BEAUTY DMCC, I led global inventory strategy across four international distribution centres, overseeing 5,000+ finished goods and component SKUs. I set inventory policies and governance standards that improved service levels from 63% to 92%.
I also led shelf-life and ageing governance, partnering with Commercial, Finance and Supply Planning on depletion initiatives that reduced excess inventory by approximately 40%. Through Project NOW (No Obsolete Waste), I brought Commercial, Finance, Operations and Supply Chain together to reduce obsolete and at-risk inventory.
Earlier at HUDA BEAUTY DMCC, I led global demand planning across five regions, consolidating plans for 1,000+ finished goods SKUs into a single global forecast. Forecast accuracy improved from 35% to 65%, and my demand insights during the monthly S&OP cycle contributed to reducing lost sales from 21% to approximately 10%.
My experience also includes planning roles at MAKEUPFOREVER (LVMH) and LG Electronics Gulf FZE, as well as logistics roles at Arbara Shipping & Air Cargo and Kedar Metals Pvt. Ltd. I supported Microsoft Dynamics 365 implementation and have worked with Oracle, FuturMaster, B2Wise (DDMRP), Power BI and advanced Excel.

