At Cortracker Inc, I integrated more than 1 million records across advertising platforms, Adobe Analytics, and CRM systems with automated Python workflows, reducing manual reporting effort by 40%.
I built marketing and sales funnel analytics and interactive Power BI and Tableau dashboards to track customer journeys through lead conversion. These dashboards helped accelerate executive decision turnaround by 35%.
At Cortracker Inc, I also evaluated campaigns and customer behavior through A/B testing and regression models, contributing to a 25% improvement in digital conversion optimization.
Previously, at Affinity Software Solutions, I used SQL and Python for sales analytics and predictive modeling, and automated reporting workflows. I also worked with Generative AI and Claude Code to streamline exploratory analysis and code development.

