Rohaan Ashfaque

I’m a Senior Product Designer with 5+ years of experience crafting AI-powered digital products across SaaS, fintech, healthtech, edtech, e-commerce, and marketplace platforms. I translate complex user problems into elegant, data-driven experiences—driving a 45% conversion uplift and cutting design cycles by 30% through scalable design systems.

I hold an MSc UX Design (Kingston University, London — Distinction) and bring deep expertise in Figma workflows (Figma AI, GenAI concepting with Midjourney), WCAG 2.2 accessibility, and conversational UI. I’m equally effective leading teams or working autonomously in remote-first, async environments across global time zones.

In my role as Lead Product Designer at VectorCoder, I led a 10-person design team delivering AI-powered products and architected a multi-product design system (Figma components, variables, tokens) adopted across 6+ client products—cutting design-to-handoff time by 30%. I pioneered GenAI design workflows with Figma AI and Midjourney to reduce creative iteration cycles by 40%, partnered on A/B and multivariate testing to turn experiment results into design decisions, and implemented WCAG 2.2 accessibility standards organisation-wide. Earlier, at PakTouring, I designed a travel SaaS platform from zero—shaping IA and responsive web/mobile experiences that reduced booking abandonment—and since 2016 I’ve been freelancing globally, delivering AI-augmented UX and CRO-focused engagements while providing Figma-ready specs and developer handoff packages asynchronously.