Rodrigo Midea Coelho
@rodrigomideacoelho
Staff software engineer specializing in scalable IoT systems, event-driven architecture, and AI-enabled delivery.
What I'm looking for
I am a Staff Software Engineer with over seven years building and scaling IoT and fleet-management systems, progressing from firmware and backend work to org-level technical leadership. I design event-driven architectures, lead cross-team delivery, and drive infrastructure cost optimizations that materially impact ARR and time-to-market.
At Cobli I led the design and rollout of a global event ingestion architecture, launched multi-camera and CAN-bus data products, and reduced infrastructure costs by over 40%. I also implemented systems that cut lost events by 90% and map trajectory anomalies by 67%, while mentoring engineers and reviewing hundreds of PRs.
I hold an M.Sc. in Signal Processing and publish in peer-reviewed venues. I champion AI-augmented development across engineering and product teams and prioritize clear design docs, postmortems, and cross-team collaboration to align technical execution with business outcomes.
Experience
Work history, roles, and key accomplishments
Staff Software Engineer
Cobli
Jan 2024 - Present (2 years 2 months)
Led cross-team technical initiatives across Telematics, Video, and Ops engineering, designing a new event ingestion architecture and delivering enterprise features that prevented ARR churn and launched multi-camera and CAN bus products.
Senior Software Engineer
Cobli
Jul 2022 - Dec 2023 (1 year 5 months)
Delivered end-to-end features across backend and frontend, implemented SSO and granular permissions adopted by enterprise customers, and reduced device-related support tickets and telemetry packet volume to enable 2x scaling at same cost.
Senior Software Engineer
Cobli
Aug 2018 - Jun 2022 (3 years 10 months)
Built and scaled IoT backend systems including a high-throughput UDP ingestion gateway and dashcam product, reduced tracking delay by 70%, and launched developer tools adopted across teams.
Embedded Software Engineer
Nexxto
Jan 2016 - Aug 2018 (2 years 7 months)
Developed firmware in C and test-jig software in Java, prototyped an ETL pipeline with Apache Storm/Hadoop, and built real-time visualization tools integrating Redis for IoT products.
Sales Intern
Siemens
Jan 2014 - Jun 2015 (1 year 5 months)
Developed VBA tools for opportunity filtering and quick quotation, and supported pipeline consolidation and presentations for the Pulp & Paper sales vertical.
Summer Research Intern
Suffolk University
May 2013 - Aug 2013 (3 months)
Developed firmware for MSP430, designed a power SCR evaluation PCB, and assessed turn-off conditions and influence factors for SCR devices in power electronics research.
Technical Intern
Pextron Controles Eletrônicos
Jan 2009 - Aug 2009 (7 months)
Performed final product tests, performance evaluations, and board repairs to support product quality and manufacturing readiness.
Education
Degrees, certifications, and relevant coursework
Escola Politécnica da Universidade de São Paulo
Master of Science, Signal Processing
2019 - 2021
Completed a Master's degree in Signal Processing with focus on adaptive filtering and published a first-author paper at the 2021 IEEE Statistical Signal Processing Workshop.
Escola Politécnica da Universidade de São Paulo
Bachelor of Engineering, Electrical and Electronics Engineering
2010 - 2015
Completed a Bachelor of Engineering in Electrical and Electronics Engineering at Escola Politécnica da USP.
Suffolk University
Bachelor of Engineering, Electrical and Electronics Engineering
2012 - 2013
Attended Suffolk University as part of an engineering program focusing on electrical and electronics engineering coursework and firmware development projects.
Liceu de Artes e Ofícios
Ensino Médio, Electronics
2006 - 2008
Completed Ensino Médio with a focus in Electronics.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
rodrigomidea.xyzJob categories
Skills
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