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Rodrigo Midea CoelhoRC
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Rodrigo Midea Coelho

@rodrigomideacoelho

Staff software engineer specializing in scalable IoT systems, event-driven architecture, and AI-enabled delivery.

Brazil
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What I'm looking for

I seek roles where I can lead cross-team technical initiatives, build scalable event-driven platforms, mentor engineers, and drive AI-enabled engineering practices at product-focused companies.

I am a Staff Software Engineer with over seven years building and scaling IoT and fleet-management systems, progressing from firmware and backend work to org-level technical leadership. I design event-driven architectures, lead cross-team delivery, and drive infrastructure cost optimizations that materially impact ARR and time-to-market.

At Cobli I led the design and rollout of a global event ingestion architecture, launched multi-camera and CAN-bus data products, and reduced infrastructure costs by over 40%. I also implemented systems that cut lost events by 90% and map trajectory anomalies by 67%, while mentoring engineers and reviewing hundreds of PRs.

I hold an M.Sc. in Signal Processing and publish in peer-reviewed venues. I champion AI-augmented development across engineering and product teams and prioritize clear design docs, postmortems, and cross-team collaboration to align technical execution with business outcomes.

Experience

Work history, roles, and key accomplishments

Cobli logoCO

Senior Software Engineer

Cobli

Jul 2022 - Dec 2023 (1 year 5 months)

Delivered end-to-end features across backend and frontend, implemented SSO and granular permissions adopted by enterprise customers, and reduced device-related support tickets and telemetry packet volume to enable 2x scaling at same cost.

Cobli logoCO

Senior Software Engineer

Cobli

Aug 2018 - Jun 2022 (3 years 10 months)

Built and scaled IoT backend systems including a high-throughput UDP ingestion gateway and dashcam product, reduced tracking delay by 70%, and launched developer tools adopted across teams.

NE

Embedded Software Engineer

Nexxto

Jan 2016 - Aug 2018 (2 years 7 months)

Developed firmware in C and test-jig software in Java, prototyped an ETL pipeline with Apache Storm/Hadoop, and built real-time visualization tools integrating Redis for IoT products.

NE

Embedded Software Intern

Nexxto

Jul 2015 - Dec 2015 (5 months)

Evaluated battery capacity, manufactured sensor boards, and developed bipolar power measurement hardware and SPI drivers while performing hardware and firmware debugging.

SI

Sales Intern

Siemens

Jan 2014 - Jun 2015 (1 year 5 months)

Developed VBA tools for opportunity filtering and quick quotation, and supported pipeline consolidation and presentations for the Pulp & Paper sales vertical.

PE

Technical Intern

Pextron Controles Eletrônicos

Jan 2009 - Aug 2009 (7 months)

Performed final product tests, performance evaluations, and board repairs to support product quality and manufacturing readiness.

Education

Degrees, certifications, and relevant coursework

Escola Politécnica da Universidade de São Paulo logoEP

Escola Politécnica da Universidade de São Paulo

Master of Science, Signal Processing

2019 - 2021

Completed a Master's degree in Signal Processing with focus on adaptive filtering and published a first-author paper at the 2021 IEEE Statistical Signal Processing Workshop.

Escola Politécnica da Universidade de São Paulo logoEP

Escola Politécnica da Universidade de São Paulo

Bachelor of Engineering, Electrical and Electronics Engineering

2010 - 2015

Completed a Bachelor of Engineering in Electrical and Electronics Engineering at Escola Politécnica da USP.

Suffolk University logoSU

Suffolk University

Bachelor of Engineering, Electrical and Electronics Engineering

2012 - 2013

Attended Suffolk University as part of an engineering program focusing on electrical and electronics engineering coursework and firmware development projects.

LO

Liceu de Artes e Ofícios

Ensino Médio, Electronics

2006 - 2008

Completed Ensino Médio with a focus in Electronics.

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