Rodrigo Medeiros

I've edited thousands of VSLs, creatives, short-form videos, and YouTube videos, bringing more than seven years of experience in direct response and performance marketing.

At HPG-Ventures, I led VSL and creative production focused on retention and conversion. I created an 8D VSL that generated over US$10 million in sales and contributed to projects responsible for more than R$100 million in revenue.

At Like Marketing, I managed editing and thumbnail production for up to 12 YouTube channels at once, delivering an average of 30 videos per week. I helped grow channels beyond 700,000 subscribers and more than 3 million monthly views, including a viral video that surpassed 30 million views and generated over 50,000 followers in 24 hours.

I combine storytelling, retention, conversion, and funnel strategy with team leadership and scalable production processes. I also use AI tools for avatars, video generation, and lipsync creation while collaborating closely with copy, traffic, and media teams.