At Zeal / Beirut Digital District, I collaborated with the BDD and Forward MENA marketing teams on Meta Ads and emailer campaigns, tracking performance metrics including CTR, conversion rate, sign-ups, CPC, and cost per revenue.
I developed monthly editorial and community content and created social media posts, Reels, Stories, and event coverage for Instagram and LinkedIn. I supported Instagram community growth from 25K to 29K followers, contributing to a 16% increase in audience size.
At Saltoki, I supported product and assortment strategy and developed product catalogues, sales-enablement tools, and commercial marketing materials. I also contributed to brand identity development, including the logo, tagline, messaging, and value proposition.
Earlier, at Rasamny-Younis Motor Company S.A.L., I created social media content and monitored analytics to support audience-focused communication. I hold a Bachelor’s in Bilingual Marketing from the University of Navarra and have international experience in Lebanon and Spain.
