Roberto da silva
@robertodasilva
I build fast, conversion-focused e-commerce storefronts from Figma designs and custom themes.
FranceWhat I'm looking for
I've spent ten years building e-commerce storefronts, including redesigns for Clarins, Picard and Fiat at Avent Media Group.
I lead front-end delivery from brand direction through launch, translating Figma designs into pixel-accurate, responsive storefronts across desktop, tablet and mobile.
I build reusable component libraries and design systems, optimise Core Web Vitals and technical SEO, and improve navigation, product pages and purchase journeys with UX and conversion thinking.
Alongside consulting work, I develop custom WordPress and WooCommerce themes from the ground up, and I teach front-end development, UI design, accessibility and web performance.
Experience
Work history, roles, and key accomplishments
Front-End Developer & UI Designer
Avent Media Group
Jan 2020 - Present (6 years 8 months)
Led front-end delivery on e-commerce redesigns for Clarins, Picard and Fiat, translating Figma designs into production storefronts. Built reusable component libraries and optimized storefront speed and usability.
Independent Web Developer & Designer
Freelance
Developed custom WordPress and WooCommerce themes from the ground up, including templating, product catalogues, and plugin integration. Delivered full brand and website redesigns end-to-end.
UX Designer & Front-End Developer
Aliznet
Jan 2018 - Dec 2020 (2 years 11 months)
Designed and built B2B commerce interfaces for retail and luxury brands, from wireframes to production.
UX Designer
Solocal
Jan 2016 - Dec 2018 (2 years 11 months)
Conducted user research, journey mapping, and prototyping on high-volume user journeys.
Instructor
IIM, Institut de l'Internet et du Multimédia
Taught front-end development, UI design, accessibility, and web performance to undergraduate and graduate students.
Education
Degrees, certifications, and relevant coursework
IFOCOP
BSc-level, Full Stack Development
Completed a BSc-level program in Full Stack Development at IFOCOP.
L'École Multimédia
Two-year degree, UX Design
Completed a two-year degree in UX Design at L'École Multimédia.
Tech stack
Software and tools used professionally
Availability
Location
FranceAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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