Rizelle Obligado

I’m a Digital Marketing Specialist who builds and executes multi-channel campaigns across email, social media, and digital platforms, aligning every effort with brand strategy and timely delivery. I manage CRM and marketing automation using ACT! CRM, using audience segmentation and EDM design to strengthen engagement and keep outreach consistent. I also repurpose long-form podcast content into short-form social media assets to extend reach.

Across my roles—from Technology 4 Hotels to Sophi Outsourcing and Kasikas Cafe—I’ve owned content planning, SEO-optimized WordPress publishing, and community engagement through comments, polls, and Q&As. I work with tools like Canva and Figma for visuals, SEMrush and Google Analytics for insights, and support cross-functional collaboration (including resolving over 90 requests and concerns). I’m at my best when I’m improving brand visibility, optimizing performance, and communicating clearly across channels.