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Rivy-Major OpondaRO
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Rivy-Major Oponda

@rivy-majoroponda

PR and Influencer Marketing Manager at The Boiis Co. who generated $200K in Union Square Holiday Market sales and grew Instagram by 20K followers.

United States
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What I'm looking for

I’m open to PR, Influencer Marketing, and Brand Partnerships opportunities within consumer-focused brands and agencies.

At The Boiis Co., I developed the brand identity, packaging, and content strategy, and strategically led 150+ pop-ups. The 2023 Union Square Holiday Market generated $200K in sales, the highest to date, while Instagram grew by 20K organic followers.

I’ve also built influencer and PR partnerships, led social and content strategy for consumer brands, and helped launch merchandise for Chase Bank’s EEEEEatsCon 2022 at Best Damn Cookies. I’m open to PR, Influencer Marketing, and Brand Partnerships opportunities within consumer-focused brands and agencies.

Experience

Work history, roles, and key accomplishments

The Boiis Co. logoTC
Current

Co-Founder, Creative Director & Brand Consultant

The Boiis Co.

Oct 2019 - Present (7 years 1 month)

- Developed, maintained, and enhanced brand identity, packaging, and content strategy.
- Strategically led 150+ pop-ups (2022-2023), generating $200K in sales at Union Square Holiday Market (2023), the highest to date.
- Managed and optimized social media, maintaining 100K monthly impressions and growing 20K organic Instagram followers.
- Established influencer and PR partnerships, securing major

Lil Daydream NYC logoLN

Co-Founder, Social Media Director & Content Strategist

Lil Daydream NYC

Jan 2022 - Mar 2026 (4 years 2 months)

- Secured and managed monthly clients, providing strategic marketing consultations.
- Designed branding templates and executed UGC content strategies for brands.
- Created content plans tailored to social media growth, including paid and organic campaigns.
- Developed and executed influencer collaborations to drive engagement and brand awareness.
- Provided creative direction for high-impact digit

Dish Food & Events logoDE

Marketing Manager

Dish Food & Events

May 2023 - Dec 2023 (7 months)

- Developed and executed marketing strategies to drive brand awareness and lead generation.
- Created promotional materials, presentations, and digital marketing assets.
- Managed social media, email marketing, and PPC campaigns for targeted growth.
- Analyzed campaign performance metrics to refine and optimize marketing efforts.
- Led internal marketing initiatives to enhance company culture and

Best Damn Cookies logoBC

Creative Director

Best Damn Cookies

Aug 2022 - Dec 2022 (4 months)

- Built and led the marketing team, increasing Instagram interactions by 1,000% and Reels engagement by 21,000%.
- Boosted Instagram impressions by 53.7% in the first month, maintaining a 40% monthly increase.
- Spearheaded content marketing efforts, including UGC content creation that drove sales and engagement.
- Led creative direction for Chase Bank’s EEEEEatsCon 2022 merchandise launch.
- Deve

Nasco Stone & Tile, LLc logoNL

Showroom Manager + Content Creator

Nasco Stone & Tile, LLc

Feb 2019 - Feb 2020 (1 year)

- Managed showroom operations and collaborated with interior designers to showcase trends.
- Created visually compelling content on stone and tile applications for marketing.
- Developed digital marketing content to enhance customer engagement.
- Organized showroom events and collaborations to attract new clients.
- Curated a social media strategy to establish and enhance brand presence.

TS

Server

TsuruTonTan

Feb 2017 - Jan 2019 (1 year 11 months)

- Gained extensive experience in a fast-paced and high-pressure environment as a senior server at Tsurutontan Udon Brasserie NYC
- Trained new servers and ensured excellent service for all guests
- Managed the dining room and worked closely with kitchen staff to ensure accurate and efficient order preparation
- Communicated with chefs to ensure awareness of special requests and dietary restriction

Eleven Madison Park logoEP

Senior Guest Relations & Dreamweaver

Eleven Madison Park

Jul 2015 - Jun 2017 (1 year 11 months)

- Achieved number 1 spot in the World's 50 Best Restaurants list in 2017 - Committed to attention to detail and the art of hospitality
- Collaborated with kitchen and front-of-house staff to create personalized experiences
- Designed customized menus and handmade greeting cards for guests as a Dreamweaver
- Designed a "Luau Experience" for guests who missed their Hawaii trip (Most memorable projec

AS

Guest Relations

Aberdeen Street Social

Jun 2014 - Jun 2015 (1 year)

- Part of opening team for Aberdeen Street Social, Chef Jason Atherton's restaurant in Hong Kong
- Member of guest relations team responsible for ensuring exceptional dining experience
- Greeted guests upon arrival, seated them at their table, and relay to the kitchen team customer's occasion and dietary restrictions.
- Assisted with coordinating special events and private parties
- Contributed to

Education

Degrees, certifications, and relevant coursework

Baruch College logoBC

Baruch College

Bachelor's degree, Business, Management, Marketing, and Related Support Services

LaGuardia Community College logoLC

LaGuardia Community College

Fine/Studio Arts, General

2015 - 2017

Tech stack

Software and tools used professionally

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