
Rivy-Major Oponda
@rivy-majoroponda
PR and Influencer Marketing Manager at The Boiis Co. who generated $200K in Union Square Holiday Market sales and grew Instagram by 20K followers.
What I'm looking for
At The Boiis Co., I developed the brand identity, packaging, and content strategy, and strategically led 150+ pop-ups. The 2023 Union Square Holiday Market generated $200K in sales, the highest to date, while Instagram grew by 20K organic followers.
I’ve also built influencer and PR partnerships, led social and content strategy for consumer brands, and helped launch merchandise for Chase Bank’s EEEEEatsCon 2022 at Best Damn Cookies. I’m open to PR, Influencer Marketing, and Brand Partnerships opportunities within consumer-focused brands and agencies.
Experience
Work history, roles, and key accomplishments
Co-Founder, Creative Director & Brand Consultant
The Boiis Co.
Oct 2019 - Present (7 years 1 month)
- Developed, maintained, and enhanced brand identity, packaging, and content strategy.
- Strategically led 150+ pop-ups (2022-2023), generating $200K in sales at Union Square Holiday Market (2023), the highest to date.
- Managed and optimized social media, maintaining 100K monthly impressions and growing 20K organic Instagram followers.
- Established influencer and PR partnerships, securing major
Co-Founder, Social Media Director & Content Strategist
Lil Daydream NYC
Jan 2022 - Mar 2026 (4 years 2 months)
- Secured and managed monthly clients, providing strategic marketing consultations.
- Designed branding templates and executed UGC content strategies for brands.
- Created content plans tailored to social media growth, including paid and organic campaigns.
- Developed and executed influencer collaborations to drive engagement and brand awareness.
- Provided creative direction for high-impact digit
Marketing Manager
Dish Food & Events
May 2023 - Dec 2023 (7 months)
- Developed and executed marketing strategies to drive brand awareness and lead generation.
- Created promotional materials, presentations, and digital marketing assets.
- Managed social media, email marketing, and PPC campaigns for targeted growth.
- Analyzed campaign performance metrics to refine and optimize marketing efforts.
- Led internal marketing initiatives to enhance company culture and
Creative Director
Best Damn Cookies
Aug 2022 - Dec 2022 (4 months)
- Built and led the marketing team, increasing Instagram interactions by 1,000% and Reels engagement by 21,000%.
- Boosted Instagram impressions by 53.7% in the first month, maintaining a 40% monthly increase.
- Spearheaded content marketing efforts, including UGC content creation that drove sales and engagement.
- Led creative direction for Chase Bank’s EEEEEatsCon 2022 merchandise launch.
- Deve
Showroom Manager + Content Creator
Nasco Stone & Tile, LLc
Feb 2019 - Feb 2020 (1 year)
- Managed showroom operations and collaborated with interior designers to showcase trends.
- Created visually compelling content on stone and tile applications for marketing.
- Developed digital marketing content to enhance customer engagement.
- Organized showroom events and collaborations to attract new clients.
- Curated a social media strategy to establish and enhance brand presence.
Server
TsuruTonTan
Feb 2017 - Jan 2019 (1 year 11 months)
- Gained extensive experience in a fast-paced and high-pressure environment as a senior server at Tsurutontan Udon Brasserie NYC
- Trained new servers and ensured excellent service for all guests
- Managed the dining room and worked closely with kitchen staff to ensure accurate and efficient order preparation
- Communicated with chefs to ensure awareness of special requests and dietary restriction
Senior Guest Relations & Dreamweaver
Eleven Madison Park
Jul 2015 - Jun 2017 (1 year 11 months)
- Achieved number 1 spot in the World's 50 Best Restaurants list in 2017 - Committed to attention to detail and the art of hospitality
- Collaborated with kitchen and front-of-house staff to create personalized experiences
- Designed customized menus and handmade greeting cards for guests as a Dreamweaver
- Designed a "Luau Experience" for guests who missed their Hawaii trip (Most memorable projec
Guest Relations
Aberdeen Street Social
Jun 2014 - Jun 2015 (1 year)
- Part of opening team for Aberdeen Street Social, Chef Jason Atherton's restaurant in Hong Kong
- Member of guest relations team responsible for ensuring exceptional dining experience
- Greeted guests upon arrival, seated them at their table, and relay to the kitchen team customer's occasion and dietary restrictions.
- Assisted with coordinating special events and private parties
- Contributed to
Education
Degrees, certifications, and relevant coursework
Baruch College
Bachelor's degree, Business, Management, Marketing, and Related Support Services
LaGuardia Community College
Fine/Studio Arts, General
2015 - 2017
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Interested in hiring Rivy-Major?
You can contact Rivy-Major and 600K+ other talented remote workers on Himalayas.
Message Rivy-MajorGet matched with your dream remote job
Sign up now and join over 1,000,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
