Ritika Singh

I’m a Digital Marketing Analyst and E-Commerce Strategist focused on turning marketing activity into measurable results. From my internship work, I’ve learned how to structure campaigns, track performance, and refine content based on real customer behavior.

During my Digital Marketing & Social Media Internship, I grew brand engagement by 20% within 10 weeks using data-backed content scheduling and audience-targeted creatives tracked via Google Analytics 4 (GA4) and Meta Business Suite. I also reduced underperforming content output by 30% by building weekly KPI dashboards, and my campaign recommendations were adopted by senior management.

I enjoy mapping the path customers take across touchpoints—during the internship, I mapped journeys across 4 digital channels, identified friction points, and proposed targeted improvements adopted by the core marketing team. I bring strong analytical thinking plus practical execution, combining performance marketing with content creation analytics.

Alongside experience, I build strategy through projects like an AI-powered Hindi voice commerce platform for rural India (recognized as a top innovation project) and marketing research work leading cross-functional teams. I’m energized by data, clear communication, and fast feedback loops that help digital and e-commerce teams scale.