Open to opportunities

Rhiannon Krowchuk

@rhiannonkrowchuk

Message

I design conversion-focused ecommerce experiences that improve user journeys and site performance.

Canada

Message

What I'm looking for

I'm looking to create data-informed, accessible ecommerce experiences where I can improve user journeys, support conversion growth, and collaborate across design, marketing, and business teams.

I've designed and optimized ecommerce experiences for Warehouse One Clothing and Urban Barn, supporting promotional campaigns, product launches, landing pages, and conversion rate optimization across brand sites.

At Urban Barn, I guide ecommerce UX/UI strategy using data to prioritize roadmap initiatives and build ROI-backed cases for site enhancements. I create wireframes and prototypes in Figma, conduct user research and testing, and manage accessible, brand-consistent content and updates in Salesforce Commerce Cloud.

Through freelance work and seven years at Proof Experiences, I've led client discovery, branding, website design, creative strategy, project timelines, budgets, and multidisciplinary teams.

Experience

Work history, roles, and key accomplishments

Current

Freelance Web & Graphic Designer

Current

Freelance

Jan 2022 - Present (4 years 8 months)

Managed client requests and led meetings to understand business needs, budget, and vision. Designed custom logos, branding, websites, graphics, and managed content design and updates for clients.

Web Design Graphic Design Branding Logo Design Client Management Project Management Content Management