Open to opportunities

Reyna Reyes

@reynareyes

Junior account executive in PR, leveraging media outreach tools to drive coverage for entertainment and consumer brands.

United States

Message

What I'm looking for

I’m looking for a PR role where I can own media strategy—building lists, pitching smart angles, and coordinating interviews and event coverage—while collaborating with teams on strong storytelling, research, and fast-paced client work.

I’m a PR professional focused on building strong media relationships and converting coverage opportunities into measurable momentum for brands and talent. Across my roles—from Media Relations to Junior Account Executive—I’ve supported consumer and entertainment teams through strategic outreach, credentialing, interview and junket coordination, and press release distribution.

I bring hands-on expertise with tools like MuckRack, Meltwater, TVEyes, Google Alerts, Podchaser, and Cision to create media lists, track coverage, and guide research-led pitches. I’ve also supported press conferences and high-visibility events, while developing and proofreading press materials including press releases, media kits, and blog posts, always aligning communications to corporate narrative and impact.

Experience

Work history, roles, and key accomplishments

Current

Junior Account Executive

Current

Sunshine Sachs Morgan & Lylis

Jan 2026 - Present (6 months)

Supported consumer brands PR work across multiple entertainment clients and live events, building media lists and conducting strategic media outreach.

Public Relations Media Monitoring Meltwater TVEyes Podchaser Interview Coordination Event Credentialing Junkets TV Eyes

Public Relations Assistant

Sunshine Sachs Morgan & Lylis

Jan 2025 - Dec 2025 (11 months)

Public Relations Assistant supporting PR work at Sunshine Sachs Morgan & Lylis.

Media Relations Associate

State Fair of Texas

Jul 2024 - Oct 2024 (3 months)

Produced and supported press materials and coordinated press coverage to promote the State Fair of Texas and its events.

Media Relations Press Materials Blog Writing Proofreading Interview Coordination Press Conferences Event Coordination Cision Media Monitoring

External Communications Intern

Bath & Body Works

May 2023 - Jun 2024 (1 year 1 month)

Researched, wrote, and supported external communications and ESG-focused storytelling for Bath & Body Works, including social listening and corporate content updates.

External Communications Social Listening Research Corporate Website Content Updates LinkedIn Netbase Meltwater 3BL Media

Education

Degrees, certifications, and relevant coursework

Southern Methodist University

Bachelor of Business Administration, Marketing

Activities and societies: President’s Scholars Program (merit-based scholarship) and University Honors Program; Bridwell Institute of Economic Freedom Advanced Reading Group.

Completed a Bachelor of Business Administration in Marketing at Southern Methodist University.

Southern Methodist University

Bachelor of Arts, International Studies

Completed a Bachelor of Arts in International Studies at Southern Methodist University, with minors in Spanish and Art History and study abroad in England, France, Morocco, Peru, Republic of Ireland, and Spain.