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Raymond Brown

@raymondbrown1

Public Relations & Communications Officer at Lesotho Funeral Services, growing social engagement by 40% through targeted content and storytelling.

Lesotho

Message

At Lesotho Funeral Services, I develop integrated PR and communications strategies across 33 branches and manage stakeholder engagement, reputation, and community outreach.

I oversee digital communications across social platforms, where targeted content and storytelling campaigns grew engagement by 40%. I also co-manage national call centre operations and develop press releases, speeches, and campaign messaging.

I founded Adcentric, where I advise clients on brand positioning and lead campaign execution and creative direction. At Sentinel Farms, I supported communications for agribusiness initiatives, including media monitoring, digital content, and event coordination.

Experience

Work history, roles, and key accomplishments

Current

Public Relations & Communications Officer

Current

Lesotho Funeral Services

May 2024 - Present (2 years 5 months)

Lead development and execution of integrated PR and communications strategies across 33 branches, manage stakeholder engagement, and drive reputation management. Spearheaded CSR programmes and achieved 40% growth in digital engagement.

Public Relations Communications Strategy Stakeholder Engagement Reputation Management Crisis Communications CSR Digital Communication Social Media Content Development Media Relations Call Centre Operations Procurement

Current

Founder & Creative Director

Current

Adcentric

Jan 2022 - Present (4 years 9 months)

Founded and lead a creative agency delivering brand strategy, digital communications, and audience growth solutions. Manage end-to-end campaign execution and established strategic partnerships including with Roof of Africa.

Brand Strategy Digital Communication Audience Growth Campaign Management Creative Direction Content Strategy Stakeholder Coordination Performance Monitoring Partnership Development

Marketing & Communications Intern

Sentinel Farms

May 2023 - Apr 2024 (11 months)

Supported communication strategies for agribusiness initiatives, including stakeholder engagement and campaign coordination. Contributed to media monitoring, reporting, and digital content development.

Marketing Communications Stakeholder Engagement Campaign Coordination Media Monitoring Reporting Digital Content Development Event Coordination