Open to opportunities

Ray Jackson

@rayjackson

Message

Experienced marketing and communications professional with SEO expertise.

Zimbabwe

Message

What I'm looking for

I am looking for a role that values creativity and collaboration, where I can leverage my content expertise to drive engagement and growth.

I am a qualified and experienced writer, manager, and content editor with a strong background in marketing, communications, and SEO. My journey has taken me through various roles where I have honed my skills in creating high-impact content tailored for diverse audiences. I thrive under tight deadlines and excel in project management, ensuring that all content aligns with brand standards and user needs.

Throughout my career, I have successfully managed engaging email marketing campaigns, produced SEO-optimized web content, and expanded social media reach for luxury automotive brands and gaming companies. My ability to collaborate with cross-functional teams has led to measurable increases in user satisfaction and engagement, particularly in international markets. I am passionate about refining content strategies and improving workflows to enhance overall efficiency.

As I continue to grow in my career, I remain committed to delivering exceptional content that resonates with audiences and drives results. I believe in the power of storytelling and the importance of clear communication in achieving business goals.

Experience

Work history, roles, and key accomplishments

Content Executive

Lookers/Charles Hurst

Aug 2024 - Dec 2024 (4 months)

Created high-impact content for luxury automotive brands, ensuring brand consistency and legal compliance across various platforms. Managed engaging email marketing campaigns and produced SEO-optimised web content, significantly growing social media reach and engagement. Designed visually compelling assets using Canva and streamlined content creation processes.

Content Creation Email Marketing SEO Social Media Marketing Canva Legal Compliance Content Strategy

Content Executive

Blexr

Sep 2022 - Mar 2024 (1 year 6 months)

Developed and refined high-quality content adhering to strict gaming compliance laws and customer personas, enhancing user engagement and trust. Collaborated with UX, SEO, and Product Managers to deliver effective gaming content strategies, optimising content performance and accessibility. Led expansion into international betting markets by managing freelance teams and streamlining content creatio

Content Creation Content Strategy SEO Product Management Compliance

Content Editor & Marketing Executive

Student Loans Company (SLC)

Jan 2013 - Apr 2022 (9 years 3 months)

Created and edited content across SLC’s corporate and devolved authorities' electronic product set, adhering to Government Digital Service standards and deadlines. Defined audience user needs and transformed them into customer-focused content and journeys. Developed, implemented, and managed comprehensive communication plans for large-scale campaigns across all channels.

Content Editing Content Management Digital Publishing Communications Planning Campaign Management GDS Styleguide YouTube Social Media

Defence Editor

BIP Solutions

Aug 2011 - Jan 2013 (1 year 5 months)

Solely responsible for news and feature writing, interviewing, content management, and production of MOD Defence Contracts Bulletin magazine and related electronic communications. Single-handedly managed a contracted national magazine for the UK Ministry of Defence, overseeing content management of the MOD Defence Contracts website. Managed high-profile relationships across industry and Government

News Writing Feature Writing Interviewing Content Management Stakeholder Management Government Relations Copywriting House Style Adherence

Staff Writer

BIP Solutions

Sep 2010 - Aug 2011 (11 months)

Responsible for sourcing and writing news and feature content for Government Opportunities Magazine and website. Undertook photography and filming responsibilities for corporate events, also appearing on camera as a presenter for daily news bulletins. Researched and crafted targeted communications to enhance BIP's external and internal reputation.

News Writing Feature Writing Sourcing Photography Presentation Corporate Communications Copywriting Editing Internal Communications

Media Researcher

BIP Solutions

Feb 2008 - Sep 2010 (2 years 7 months)

Responsible for sourcing and editing news for MOD Defence Contracts Bulletin and Government Opportunities Magazine. Prepared and presented monthly reports on trends in UK and United States defence spending, government procurement, and news potential. Conducted research for other BIP brands as required.

News Sourcing Content Editing Trend Analysis Report Preparation Procurement Defence Spending Data Analysis Market Research

Education

Degrees, certifications, and relevant coursework

University of the West of Scotland

BA Journalism, Journalism

Studied journalism at the University of the West of Scotland from 2003 to 2006. Gained foundational knowledge and skills in various aspects of journalism.