Open to opportunities

Rashmi Sajjan

@rashmisajjan

Message

I build brand identities and packaging systems that turn business strategy into consistent visual experiences.

India

Message

What I'm looking for

I'm looking to lead brand, packaging, and creative-direction work where I can translate business strategy into strong design systems, mentor designers, and collaborate closely with clients and cross-functional teams.

At Target Corporation, I led the Up & Up packaging redesign across 120+ SKUs, improving workflow speed by 40% with Adobe 3D tools and reducing concept iteration time by 30%.

I'm now an Associate Design Lead at Confetti Design Studios, directing and mentoring a team of four across FMCG branding and packaging projects. As an independent brand and packaging designer, I've owned projects from strategy through delivery for clients in skincare, cafes, media, tech, and architecture, including a cafe identity featured in Best of Behance.

Experience

Work history, roles, and key accomplishments

Current

Associate Design Lead

Current

Confetti Design Studios

Dec 2025 - Present (8 months)

Lead a team of 4 designers, setting design direction and mentoring quality across end-to-end branding and packaging projects for FMCG clients. Manage multiple projects, timelines, and deliverables in collaboration with the Project Manager.

Creative Direction Brand Identity Packaging Design Team Leadership Mentor Client Communication Project Management Adobe Illustrator Photoshop InDesign Figma

Current

Independent Brand & Packaging Designer

Current

Self Employed

Jan 2025 - Present (1 year 7 months)

Worked as a strategic design partner for small and mid-sized companies, delivering branding, packaging, and UI projects across diverse industries. Owned complete project lifecycle from onboarding and strategy to execution and delivery.

Brand Identity Packaging Design UI Design Creative Direction Research Design Systems Client Communication Adobe Illustrator Photoshop Figma

Art Director, Owned Brands

Target Corporation

Mar 2023 - Dec 2024 (1 year 9 months)

Led the packaging redesign of Up & Up, spanning 120+ SKUs across kitchen, beauty, OTC, and household categories. Introduced Adobe 3D tools into the design workflow, improving speed by 40% and increasing alignment with photo teams.

Packaging Design Brand Identity Creative Direction Design Systems Workflow Optimization Cross Functional Collaboration Adobe Illustrator Photoshop InDesign

Graphic Designer

Smytten

Sep 2021 - Feb 2023 (1 year 5 months)

Conceptualized and executed campaign design assets for in-app graphics, CRM, social media, and marketing initiatives. Developed reusable design templates for high-volume promotions across multiple cohorts.

Campaign Design Graphic Design Template Design Social Media Design CRM Adobe Illustrator Photoshop InDesign Figma

Graphic Designer Intern

The Turtle Story

Feb 2021 - May 2021 (3 months)

Conceptualized content strategy and visuals for Russet Studio and Cozy Nook, combining research-led insights with 30-day content calendars and cohesive brand storytelling. Supported brand identity design for Zenzi, Invisible Bed, and Pure Fine Fabrics.

Content Strategy Brand Identity Logo Design Typography Visual Design Adobe Illustrator Photoshop InDesign