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Rasheed BarakatRB
Open to opportunities

Rasheed Barakat

@rasheedbarakat

I lead engineering organizations building scalable e-commerce, pricing, payments, and compliance platforms.

United States
Message

I lead engineering at Upstart across Payments, Borrower Experience, and mobile, owning execution, technical quality, hiring, and delivery for critical servicing experiences.

Previously at Amazon, I led global retail pricing, middle-mile scheduling, compliance platforms, and Amazon Business initiatives. I partnered across product, finance, design, and data science to deliver dynamic pricing, logistics optimization, GenAI-based content moderation, and automated product selection.

I began building scalable marketplace, logistics, payments, catalog, and pricing systems at Souq.com, helping support its growth into the Middle East's largest e-commerce platform and eventual acquisition by Amazon.

Experience

Work history, roles, and key accomplishments

Upstart logoUP
Current

Senior Software Engineering Manager

Mar 2026 - Present (6 months)

Lead a 16-engineer organization across two teams—Payments and Borrower Experience—with end-to-end ownership of engineering execution, technical quality, talent, and delivery for critical servicing experiences.
Took ownership of a struggling multi-month initiative, identified systemic gaps across architecture, requirements-to-design traceability, testing, code review, and release practices, and dro

amazon.com logoAM

Software Development Manager

May 2017 - Feb 2026 (8 years 9 months)

Software Development Manager, Worldwide Retail Pricing

Led Amazon’s global retail pricing team, ensuring competitive strategies while maintaining healthy profit margins.

Partnered with product, finance, and data science teams to design dynamic pricing frameworks responding to competitor and market signals.

Drove machine-learning adoption in pricing algorithms, optimizing revenue while sustainin

Souq.com logoSO

Senior Engineering Manager

Apr 2014 - May 2017 (3 years 1 month)

At Souq.com, the leading e-commerce platform in the Middle East (later acquired by Amazon), I managed multiple engineering teams responsible for core systems that powered supply chain, pricing, catalog management, seller integrations, and market intelligence. My role combined technical leadership, people management, and close alignment with business priorities.

Retail Planning Engine (PHP/Java):

Souq.com logoSO

Software Engineer

Aug 2011 - Apr 2014 (2 years 8 months)

As one of the early engineers at Souq.com, I designed and built core systems that powered the company’s rapid expansion across the Middle East. My work spanned back-office tools, logistics integrations, financial systems, and e-commerce features that supported Souq’s evolution into the region’s largest online marketplace.

Order Management: Built back-office tools to manage the order lifecycle (ac

Education

Degrees, certifications, and relevant coursework

PT

Princess Sumaya University for Technology

B. Sc, Computer science

2007 - 2011

Princess Sumaya University for Technology logoPT

Princess Sumaya University for Technology

Bachelor of Science, Computer Science

2007 - 2011

Pursued a Bachelor of Science in Computer Science, building a strong foundation in software development and engineering principles.

Tech stack

Software and tools used professionally

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