Rand El Muhtadi

Wrote, edited and translated promotional copy for global brands across telecommunications, banking, technology, retail, entertainment, luxury and non-profits; conceptualized nationwide campaigns and oversaw content production and QA for public media and merchandise.

Standardized proposal structures and company language to create customizable outlines and a consistent professional voice; wrote industry article on bank call centres during COVID-19 and organized a company e-library to improve knowledge access.

Edited and quality-checked Arabic↔English translations to avoid literal renderings, translated documents and transcribed audio to ensure accuracy and natural target-language tone for clients.

Completed a Copywriting Certificate (University of Manchester) and Creative Copywriting certificate (unspecified provider) to enhance professional copywriting skills.

Activities and societies: Contributed to the Manchester Centre for New Writing anthology (2023).

Completed a Master of Arts in Creative Writing, focusing on advanced creative and critical writing practices and manuscript development.

Earned a Bachelor of Arts in English and Creative Writing with study across literature and creative writing workshops.

Completed the International Baccalaureate Diploma Programme with a broad curriculum preparing for university study.

Completed a course in Creative Copywriting to develop professional copywriting techniques for commercial and editorial contexts.

Completed a Teaching English as a Foreign Language (TEFL) certificate to qualify for English language teaching roles abroad.