Rakshita Agarwal
@rakshitaagarwal
I build brand voices and campaigns that earn attention across markets.
IndiaWhat I'm looking for
I've shaped brand voice and campaign copy for Panasonic, Emaar, Aster, Star Plus UAE, Policybazaar, and Trehan across social, print, sales decks, events, and digital platforms.
At Cog Culture, I run social for Panasonic India and write feature-led consumer electronics copy designed to earn attention before it sells. I also own copy across formats for Emaar and Trehan while maintaining a consistent brand voice.
At DViO Digital, I led creative strategy and copywriting for global brands, translating market-specific insight into narratives that worked across regions. I took work from concept to execution-ready assets across online and offline touchpoints.
Trained in theatre before advertising, I build copy around how people actually listen—not just how a brief reads on paper. I bring campaign ideation, scripts, website copy, and brand-led content together to support engagement, recall, and lead generation.
Experience
Work history, roles, and key accomplishments
Copywriter
Cog Culture
May 2026 - Present (4 months)
Run social media for Panasonic India, writing feature-led copy for consumer electronics. Own copy across social, print, sales decks, and events for Emaar and Trehan, maintaining a consistent brand voice.
Copywriter
DViO Digital
Apr 2025 - Apr 2026 (1 year)
Led creative strategy and copywriting for global brands including Aster, Star Plus UAE, and Policybazaar. Owned copy end-to-end across online and offline touchpoints, writing campaign copy and scripts that drove engagement and lead generation.
Copywriting Intern
Digitally Next
Dec 2024 - Mar 2025 (3 months)
Drove campaign ideation and execution as both strategist and writer, producing scripts, website copy, and brand-led content.
Education
Degrees, certifications, and relevant coursework
Indian Institute of Digital Education (IIDE)
Post Graduation Programme, Digital Marketing
2024 - 2025
Post Graduation Programme in Digital Marketing from the Indian Institute of Digital Education (IIDE) from 2024 to 2025.
Amity University
Bachelor of Journalism and Mass Communication, Journalism and Mass Communication
2020 - 2023
Bachelor of Journalism and Mass Communication from Amity University from 2020 to 2023.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
Skills
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