Rafay Shahab

I am a results-driven Social Media Manager with over a year of experience in creating and executing successful social media campaigns across Pakistan's leading Esports broadcasting platforms. My expertise lies in leveraging data-driven strategies to enhance brand awareness, drive traffic, and boost engagement through compelling content creation. I have a proven track record of managing on-air talent and collaborating with cross-functional teams to align social media efforts with overarching business goals.

Throughout my career, I have achieved significant milestones, including a 60% reduction in ad spend through optimized audience targeting and a 25% increase in social media engagement via targeted content strategies and influencer partnerships. My ability to analyze social media analytics and implement effective community management practices has resulted in improved customer satisfaction and brand reputation. I am passionate about utilizing my skills to create impactful narratives that resonate with audiences.