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@rafaelrojasmadrigal
Passionate web and UI designer with 20 years of experience.
Hi! I’m Rafael Rojas, a passionate web and UI designer, and 3D modeler who thrives on solving complex challenges. With over 20 years of experience across more than 10 industries, I bring a diverse skill set and a curiosity that drives me to experiment with new techniques, tools, and methodologies. Creating impactful designs is my favorite thing in the world!
Throughout my career, I have led design teams and executed projects from concept to final production. My recent role as a Senior Visual Designer at Publicis Groupe allowed me to work with major automotive brands like Jeep and Fiat, where I successfully redesigned websites that significantly increased traffic and sales. I have a strong background in web design, UI design, and 3D modeling, and I am proficient in tools such as Figma, Adobe Suite, and Blender.
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Work history, roles, and key accomplishments
Freelancer
Jan 2009 - Present (16 years 10 months)
Provided web design services for various industries including health, e-commerce, and tech. Developed app designs for logistics and e-commerce sectors, and created brand development and marketing assets.
Publicis Groupe
Nov 2022 - Jan 2025 (2 years 2 months)
Led the Fiat Lifestyles websites redesign, which resulted in over 100% increase in traffic and a significant boost in sales for Fiat. Maintained and created design systems and web assets for the automotive industry, working with brands like Jeep, Fiat, and Alfa Romeo.
Multimoney
Aug 2021 - Sep 2022 (1 year 1 month)
Led a team of 5 designers within the Regional (Central America) design team. Designed digital campaigns for both digital and print channels, and developed web designs for all Multimoney products.
Lionbridge
Jul 2015 - Jul 2021 (6 years)
Led and developed the Desktop Publishing team at Lionbridge Costa Rica. Created business proposals for end clients and designed for the Go-to-Market department.
Degrees, certifications, and relevant coursework
Graphic Design, Graphic Design
Completed a comprehensive program in Graphic Design. The curriculum covered various aspects of design principles and practices.
Web Development Certification, Web Development
Obtained a certification in Web Development. This program focused on the essential skills and technologies required for web development.
Software and tools used professionally
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