Open to opportunities

Rafael Rojas Madrigal

@rafaelrojasmadrigal

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Passionate web and UI designer with 20 years of experience.

Germany

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can lead design projects and collaborate with diverse teams to create impactful user experiences.

Hi! I’m Rafael Rojas, a passionate web and UI designer, and 3D modeler who thrives on solving complex challenges. With over 20 years of experience across more than 10 industries, I bring a diverse skill set and a curiosity that drives me to experiment with new techniques, tools, and methodologies. Creating impactful designs is my favorite thing in the world!

Throughout my career, I have led design teams and executed projects from concept to final production. My recent role as a Senior Visual Designer at Publicis Groupe allowed me to work with major automotive brands like Jeep and Fiat, where I successfully redesigned websites that significantly increased traffic and sales. I have a strong background in web design, UI design, and 3D modeling, and I am proficient in tools such as Figma, Adobe Suite, and Blender.

Experience

Work history, roles, and key accomplishments

Current

Web and Graphic Design

Current

Freelancer

Jan 2009 - Present (16 years 6 months)

Provided web design services for various industries including health, e-commerce, and tech. Developed app designs for logistics and e-commerce sectors, and created brand development and marketing assets.

UI Design UX Design Web Design Brand Design 3D Modeling Figma Adobe Suite Blender Squarespace Framer Spline

Sr. Visual Designer / Sr. UI Designer

Publicis Groupe

Nov 2022 - Jan 2025 (2 years 2 months)

Led the Fiat Lifestyles websites redesign, which resulted in over 100% increase in traffic and a significant boost in sales for Fiat. Maintained and created design systems and web assets for the automotive industry, working with brands like Jeep, Fiat, and Alfa Romeo.

Web Design UI Design 3D Modeling User Testing Figma Adobe Suite Blender Spline

Graphic Design Lead

Multimoney

Aug 2021 - Sep 2022 (1 year 1 month)

Led a team of 5 designers within the Regional (Central America) design team. Designed digital campaigns for both digital and print channels, and developed web designs for all Multimoney products.

UI Design Web Design Marketing Design Figma Adobe Suite Blender

Sr. Creative Designer

Lionbridge

Jul 2015 - Jul 2021 (6 years)

Led and developed the Desktop Publishing team at Lionbridge Costa Rica. Created business proposals for end clients and designed for the Go-to-Market department.