At Samsara, I built an AI-enabled experimentation platform that takes marketing tests from self-serve intake through design, analysis, and recorded learning. It supports A/B and multi-arm tests, geo experiments, account holdouts, and other experimental designs.
I’m leading Growth Marketing’s move from one-off tests to always-on experimentation, with shared standards for designing, running, and interpreting tests. I’m also working with channel owners and media partners on incrementality and measurement for upper-funnel channels.
At Samsara, I built and productionized a propensity model that scores Salesforce contacts and gives enterprise sales representatives explainable direct-mail recommendations. In out-of-sample evaluation, top-scored accounts opened opportunities about nine times as often as the lowest-scored accounts.
Previously, at The Home Depot, I designed and analyzed A/B tests and incrementality studies, and built media-performance scorecards that eliminated about eight hours of manual analysis per week. At Evernote, I delivered SQL, Python, and Tableau insights on product usage, churn, and renewals.
