Raditya Jannatin
@radityajannatin
Experienced strategic marketer with a focus on sales and digital marketing.
IndonesiaWhat I'm looking for
I am Raditya Zenido Jannatin, a strategic marketer with a strong background in sales and digital marketing. I have a B.Eng. in Civil Engineering from the Islamic University of Indonesia and an M.Sc. in Strategic Marketing from Cranfield University in the United Kingdom.
During my studies, I was selected as one of the top 36 candidates out of more than 17,000 participants to join the Indonesia Global Talent Internship program. I worked on the XPORA project at BNI, where I evaluated international market opportunities for local MSMEs in Indonesia. I also achieved recognition as one of the top 9 finalists in the Unilever ice-cream innovation accelerator competition.
Throughout my career, I have gained experience in various roles, including digital marketing and content strategy at Karera Group, digital marketing forensic and strategy at XPORA, and account executive at Examiz Analytics. I have also worked as a marketing consultant for SPATOELA and in management strategy for Sindoro Shop.
Experience
Digital Marketing & Content Strategy
Karera Group
May 2023 - Jun 2023 (1 month)
Developed a comprehensive digital marketing strategy to drive brand awareness through social media. Conducted market research and competitor analysis to identify industry trends and consumer preferences. Created engaging visual materials for content marketing.
Digital Marketing Forensic & Strategy
XPORA
Jan 2023 - Apr 2023 (3 months)
Analyzed challenges faced by XPORA using various analytical tools such as Market Size, STP, BMC, Marketing & Sales Funnel, Customer Journey, Competitor Analysis, and 9-Box SWOT Analysis. Developed innovative marketing tactics using the Blue Ocean Strategy. Verified the effectiveness of new marketing strategies through XPORA Projection and BNI Strategies.
Account Executive - HR Innovation Consultant
Examiz Analytics Ltd
May 2022 - Nov 2022 (6 months)
• Translating Examiz's long-term vision into a dynamic sequence of actions to develop a marketing strategy.
• Utilizing LinkedIn by building a customer database to identify over 100 B2B prospects.
• Creating engaging content on LinkedIn, email marketing to enhance Examiz's brand awareness.
• Presenting the B2B value proposition to the C-level executives, HR managers, and talent acquisitions.
Marketing Consultant
SPATOELA
Nov 2020 - Nov 2021 (1 year)
Identified new markets to target and expand the customer base. Enhanced the B2C marketing strategy through social media channels.
Management Strategy
Sindoro Shop
Feb 2016 - May 2019 (3 years 3 months)
Oversaw B2C relationships with current customers. Offered solutions to enhance operational efficiency in management and logistics supply in retail.
Territory Sales Representative
PT. HILTI Nusantara
Mar 2012 - Jan 2016 (3 years 10 months)
Integrated high-potential consumers into the HILTI B2B Partnership Programme. Cultivated effective communication with senior clients and stakeholders. Orchestrated marketing events through the HILTI Demo Van Road Show. Provided coaching and training to new salespeople.
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