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Radhika Bommakanti

@radhikabommakanti

Market insights and commercial analytics leader turning forecasting and VOC signals into launch-ready strategy for rare oncology.

United States

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What I'm looking for

I’m looking for a role where I can own forecasting and market/VOC insights, partner cross-functionally, and turn complex signals into executive-ready strategy—ideally supporting launch readiness and rare oncology commercialization.

I’m a commercial insights & analytics leader with 12+ years across Eli Lilly, Novartis, CVS Health, and T. Rowe Price, specializing in forecasting, competitive intelligence, market insights, and launch readiness. I translate clinical, market, and access signals into strategic recommendations that shape brand positioning, lifecycle planning, and commercial strategy.

I’ve built forecasting frameworks, VOC insights engines, and cross-functional decision-support tools that help senior stakeholders act with clarity. In client work for T. Rowe Price, I delivered insights frameworks and forecasting/performance dashboards to improve decision-making, refine KPI definitions, and raise data quality and analytics rigor.

Previously, as a Senior Market Analyst at CVS Health, I improved planning accuracy by creating forecasting models and market insights tools, including competitive intelligence dashboards from multi-source data. I also communicated executive-ready narratives that guided commercial decision-making and operational prioritization.

Earlier in my career, I led commercial strategy and strategic insights roles at Eli Lilly, achieving 120% of quota through data-driven territory planning and insights-led engagement. I also supported clinical reporting as a Clinical SAS Programmer by building reproducible SAS pipelines, strengthening QC and validation for Phase II/III submissions, and partnering with statisticians and medical teams.

Experience

Work history, roles, and key accomplishments

AI & Business Insights Strategist

Visual Innovative

Feb 2024 - May 2026 (2 years 3 months)

Delivered insights frameworks that translated market and behavioral signals into strategic recommendations for senior stakeholders. Built forecasting and performance dashboards and partnered cross-functionally to refine KPIs and improve data quality.

Forecasting Market Insights Performance Dashboards KPIs Data Quality Cross Functional Collaboration Strategic Recommendations

Senior Market Analyst - BI

Platina Technologies

Aug 2023 - Jan 2024 (5 months)

Developed forecasting models and market insights tools to inform merchandising and care-management strategy. Created competitive intelligence dashboards and delivered executive-ready insights narratives for decision-making and operational prioritization.

Forecast Modelling Market Insights Competitive Intelligence Dashboarding

Graduate Teaching Assistant

UW–Madison

Aug 2022 - May 2023 (9 months)

Taught market strategy, segmentation, and decision modeling to 78 students. Supported analytical and strategic thinking through course instruction and guidance.

Market Strategy Market Segmentation Decision Models Teaching Analytical Thinking

MBA Intern – Marketing Strategy

Novartis

Jun 2022 - Aug 2022 (2 months)

Developed patient segmentation frameworks and clinical profiles to inform brand positioning and HCP CRM strategy. Synthesized market research, clinical insights, and behavioral data into recommendations presented to MAP leadership.

Segmentation Positioning CRM Strategy Market Research Clinical Insights Data Synthesis

Clinical SAS Programmer

Hyderabad

Aug 2020 - Aug 2021 (1 year)

Built reproducible SAS pipelines to support accurate Phase II/III clinical reporting, including data validation and quality control. Collaborated with statisticians and medical teams for clinical insights generation and regulatory submissions.

SAS Programming Reproducible SAS Pipelines Data Validation Quality Control (QC)Clinical Reporting Regulatory Submissions Cross Functional Collaboration

District Sales Manager

Eli Lilly

Jun 2016 - Aug 2020 (4 years 2 months)

Led commercial strategy across Telangana & Andhra Pradesh, achieving 120% of quota through data-driven territory planning and insights-led engagement. Built forecasting and segmentation models to improve targeting, resource allocation, and market development.

Sales Strategy Territory Planning Forecasting Market Segmentation Targeting Resource Allocation Market Development Data Insights

Strategic Insights Manager

Eli Lilly

Jun 2014 - May 2016 (1 year 11 months)

Built market sizing, forecasting, and competitive intelligence frameworks to inform brand strategy and annual planning. Developed VOC dashboards and insights engines to shape messaging, positioning, and customer experience strategy.

Market Sizing Forecasting Competitive Intelligence Dashboarding Brand Strategy Messaging And Positioning Customer Experience Strategy Executive Ready Insights

Senior Territory & Product Manager

Eli Lilly

Jan 2008 - Jan 2014 (6 years)

Supported multiple product launches through market landscape analysis, segmentation, and competitive insights. Delivered territory-level forecasts and strategic plans that consistently exceeded sales targets.

Market Analysis Market Segmentation Product Launch Forecasting Strategic Planning Territory Management Sales Targets