Open to opportunities

Racha Guergouri

@rachaguergouri

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Performance Marketing Specialist with expertise in data-driven strategies.

Algeria

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What I'm looking for

I am looking for a role that values data-driven decision-making and offers opportunities for growth in a collaborative environment.

I am a Performance Marketing Specialist and Data Consultant with hands-on experience in planning, executing, and optimizing paid campaigns across platforms like Google Ads, Meta Ads, and Reddit. My expertise lies in marketing analytics, conversion tracking, and campaign ROI optimization, particularly for B2B and SaaS brands. I have a proven ability to consult on data strategy, transforming raw data into actionable marketing insights.

Throughout my career, I have collaborated with cross-functional teams, including content, design, and IT, to drive measurable growth. My role as a Data Consultant at Atos allowed me to deliver data consulting services that improved marketing performance through enhanced data infrastructure and governance. I successfully created a Data Mesh strategy for Ramsay Santé, which significantly improved reporting and segmentation for decentralized marketing teams.

In my previous position as a Marketing Manager at J’articule, I designed and executed multi-channel ad campaigns that generated qualified leads for a SaaS creative platform. By consulting on tracking architecture and analyzing performance metrics, I was able to refine targeting strategies, lower cost per lead by 30%, and provide data-backed recommendations to improve funnel efficiency.

Experience

Work history, roles, and key accomplishments

Data Consultant - Marketing Consultant

Atos

Jan 2022 - Present (3 years 6 months)

Delivered data consulting services focused on improving marketing performance through better data infrastructure and governance. Created a Data Mesh strategy to enhance reporting and segmentation for Ramsay Santé’s decentralized marketing teams.

ERP Integration Marketing Analytics Data Strategy Reporting Segmentation

Master Data & Supply Chain Operations Analyst

Panzani

Jan 2021 - Present (4 years 6 months)

Reframed supply chain and ERP data into usable insights for brand teams and marketing operations. Provided marketing dashboards using Excel and Power BI to monitor inventory levels vs promotional activities.

Marketing Operations Excel Power BI Inventory Management Promotional Activities CRM

Marketing Manager

J'articule

Jan 2020 - Present (5 years 6 months)

Designed and executed multi-channel ad campaigns (Google, Meta, Reddit) to generate qualified leads for a SaaS-style creative platform. Consulted on tracking architecture using Google Tag Manager, Google Analytics, and Meta Pixel for full-funnel visibility.