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Rabia Hassan

@rabiahassan

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I scale Amazon private-label brands through profit-focused PPC, keyword strategy, and conversion optimization.

Pakistan

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What I'm looking for

I'm looking for remote freelance, contract, or long-term opportunities where I can scale Amazon brands through profit-focused PPC, waste reduction, listing alignment, and data-driven growth strategies.

I've managed and scaled Amazon PPC for private-label brands, including a Canadian shoe cleaning kit with $50K–$100K in monthly ad spend, reducing ACOS by 20–30% while improving CTR, impressions, and conversions.

As a freelance Amazon Account Manager, I manage full Amazon accounts across PPC and SEO, build scalable campaign frameworks, align listings for stronger conversion rates, and increase product visibility and profitability. My work covers Sponsored Products, Sponsored Brands, Sponsored Display, search-term analysis, negative keyword strategy, and data-driven reporting.

My Applied Psychology background brings consumer behavior insight, research expertise, and analytical decision-making to e-commerce growth.

Experience

Work history, roles, and key accomplishments

Amazon PPC Strategist Intern

E-commerce Company

Jan 2021 - Nov 2023 (2 years 10 months)

Managed and scaled multi-type PPC campaigns, conducted search term analysis for high-converting keywords, and structured campaigns for scalability. Performed A/B testing to improve CTR and conversions, reducing ACOS by up to 25%.

Amazon PPC Keyword Research A B Testing ACoS Optimization