At The Desfoyo, I directed development of a personalized commerce platform and brand from 0 to 1, launching the product after six months. I delivered features including a personalized design tool, an Order Management System, and an Affiliate Program that attracted 1,000+ KOLs and KOCs.
At AlphaTrue, I led product strategy and launched two products—a blockchain wallet and AI legal research product—plus an MVP. Basal Wallet grew to 7,000+ users in five months, while AI Tra Cuu Luat reached 25,800+ users and more than 4,500 daily queries.
At UrBox, I contributed to scaling the platform to 4+ million users and 20,000+ stores, and led development of the UrBox App, White Label solutions, UrStaff HRM SaaS, and gamification features. I also worked on UX/UI and operational improvements at OMNICASA SOFTWARE SOLUTIONS, where a redesign increased task completion speed by 50%.

