At Can Tho University, I completed a Bachelor of Business Administration with a focus reflected in coursework such as marketing research, e-commerce, and brand management. My undergraduate thesis examined how e-service quality affects e-word of mouth among young customers using e-commerce platforms in Can Tho City, including the roles of e-satisfaction and e-trust.
During an international exchange at University of the Philippines Los Baños, I presented research on brand personality and customer loyalty toward the iPhone brand in Can Tho City. I also published five Facebook and Instagram videos, one with more than 100K views and another with more than 50K views.
At Can Tho University, I coordinated international student visits and introduced local culture in Can Tho. I also assisted customers as a Sales Advisor at H&M Vietnam and generated approximately 80 million VND in profit selling Avatar Musik game accounts through Facebook between 2017 and 2019.
