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@linhtrnnguynbo
Driven UX researcher passionate about user behavior and insights.
I am a dedicated and passionate UX researcher currently pursuing my studies at Foreign Trade University in Hanoi. With a cumulative GPA of 3.4/4.0, I have honed my analytical skills and developed a keen understanding of user behavior through various internships and extracurricular activities. My experience as a Product Marketing Intern at Sonat Games Studio allowed me to conduct in-depth market research and analyze player behavior, leading to an 8% improvement in player retention strategies. I thrive on uncovering valuable insights that inform user-centered designs, ensuring products resonate deeply with their audiences.
In addition to my internship, I have taken on leadership roles within the Marketing Club at my university, where I successfully directed social media campaigns that achieved impressive engagement metrics. As the Chief Operations Officer, I manage a team of 42 members, focusing on internal communications and training the next generation of leaders. My commitment to fostering a collaborative environment has resulted in significant growth and engagement within our community. I am excited to leverage my skills in project management, innovative thinking, and strategic planning to contribute to impactful UX research initiatives.
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Work history, roles, and key accomplishments
IMPACT 2024
Feb 2024 - Present (1 year 9 months)
As Marketing Team Leader, I developed a data-driven marketing plan for IMPACT 2024, targeting Vietnamese youth. I led a multi-channel marketing team, achieving over 1,200 participants through strategic campaigns and effective use of social media.
Marketing Club of Foreign Trade University
Jan 2024 - Present (1 year 10 months)
As COO, I organized internal team operations, managed training for new members, and developed marketing strategies for club projects. I successfully executed the club’s 16th birthday project, creating an engaging E-magazine.
Sonat Games Studio
Jun 2024 - Oct 2024 (4 months)
As a Product Marketing Intern, I developed and executed creative game ads, conducted market research, and provided insights on player behavior. My efforts led to an 8% improvement in player retention strategies and enhanced user satisfaction through optimized gameplay features.
Marketing Club of Foreign Trade University
Nov 2022 - Jan 2024 (1 year 2 months)
In the Communications Department, I led social media campaigns that achieved 450,000 impressions and engaged over 1,500 participants. I managed a team of 12 media members to ensure high-quality content delivery and effective communication strategies.
Degrees, certifications, and relevant coursework
Bachelor's Degree, User Experience Research
2022 -
Grade: 3.4/4.0
Currently pursuing studies with a focus on understanding user behavior and emerging trends in technology. The program emphasizes analytical skills to uncover valuable insights that shape user-centered designs.
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