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Qasim Barkat

@qasimbarkat

Google Ads Specialist at Serendipity Catering, managing an $8,000 monthly budget and seasonal campaigns for hospitality bookings.

Pakistan

Message

At Serendipity Catering, I manage an ongoing $8,000 monthly Google Ads budget, adapting Search and Performance Max campaigns to seasonal demand for weddings, corporate catering, and private events.

Through Self-Employed / Digi Experta, I managed Google Ads accounts for e-commerce and local service clients in the US and Canada. One account generated over 27.3 million impressions, 223,000+ clicks, and 309 tracked conversions across its lifecycle.

At Metaviz, I connected Google Ads decisions with GA4 behavior for a laundry-business client, contributing to a 67% increase in active users and a 209% increase in paid search sessions within a month. I also built Google Tag Manager conversion tracking for a client that lacked reliable campaign attribution.

Experience

Work history, roles, and key accomplishments

Current

Google Ads Specialist

Current

Serendipity Catering

Jul 2026 - Present (2 months)

Manage an ongoing monthly Google Ads budget of $8,000 for a hospitality/events-based catering business, overseeing campaign strategy, budget pacing, and day-to-day optimization. Plan and execute Search and Performance Max campaigns tailored to seasonal event demand, and deliver weekly performance reporting to the client.

Google Ads Search Campaigns Performance Max Budget Management Campaign Optimization performance reporting

Current

Google Ads Strategist

Current

Digi Experta

Feb 2021 - Present (5 years 7 months)

Spearheaded end-to-end Google Ads account management for e-commerce and local service clients in the US and Canada, encompassing campaign creation, conversion-tracking implementation, and continuous optimization and reporting. Directed a Google Ads account utilizing Search, Display, Performance Max, and Call-only campaigns, achieving over 27.3 million impressions and 223,000+ clicks with an averag

Google Ads Search Campaigns Display Campaigns Performance Max Call Only Campaigns Conversion Tracking Google Tag Manager Google Analytics 4 Budget Management Keyword Research Ad Copywriting A B Testing Cross Channel Marketing Client Reporting

Search Engine Marketing Specialist

Metaviz

Jul 2023 - Oct 2025 (2 years 3 months)

Managed Google Ads accounts for e-commerce and local service clients across the US, Canada, and UK. Drove +209% growth in paid search sessions and +67% growth in active users for a laundry business client by connecting campaign decisions to on-site behavior, and restructured budget pacing for a local e-commerce brand to handle seasonal demand.

Google Ads Search Campaigns Shopping Campaigns Google Analytics 4 Google Tag Manager Conversion Tracking Budget Management performance reporting