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Qaasim April

@qaasimapril

Senior Brand Designer at Halaalbrands, creating identity systems from strategy through to in-store, digital and out-of-home applications.

South Africa

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At Halaalbrands, I develop brand identities from strategy through to visual systems and creative direction. For Blades & Triggers, I created a complete identity system spanning its logo, typography, colour, iconography and brand applications.

I developed Allamah Education’s brand from naming through identity design, and created a complete identity system for HumanKind Healthcare in the UK. For Elevate, I delivered the identity and creative materials for an Islamic education events programme; post-event feedback cited the visual work as a primary driver of attendance.

At EDH / FlightScope, I designed an advertisement the CEO endorsed as the best the company had produced, and created FlightScope’s first motion ident for the app. I also worked on international trade and retail materials, product packaging, and UX/UI direction for the FlightScope X2 v.8 application rebrand.

Earlier, I led creative teams on broadcast campaigns at Clockwork Zoo and directed the studio build and production workflows at Buongiorno / iTouch. My background also includes motion graphics, identity and broadcast design, alongside a BSc in Psychology that informs how I think about people’s perception of brands.

Experience

Work history, roles, and key accomplishments

Current

Founder & Senior Brand Designer

Current

Halaalbrands

Jan 2013 - Present (13 years 9 months)

Founded and led an independent brand design practice delivering identity systems and creative direction for a diverse client base, including brand strategy, visual identity, and full brand application suites.

Brand Identity Design Logo Design Visual identity systems Art Direction Typography Colour Systems Print Design Packaging Design Motion Graphics Design Direction Copywriting AI assisted Design

Graphic Designer

EDH / FlightScope

Aug 2011 - Aug 2013 (2 years)

Designed the most acclaimed print advertisement in FlightScope's history, created the first-ever FlightScope motion ident, and produced a full suite of international trade and retail materials. Provided UX/UI direction for the FlightScope X2 v.8 application rebrand.

Graphic Design Print Design Motion Graphics Design Direction Adobe Creative Suite Microsoft Expression Blend Brand Identity

Graphic Designer

Sunrise Productions

Oct 2010 - Jul 2011 (9 months)

Developed brand identity and comprehensive style guides for the Bokkie children's entertainment brand, including logo usage, colour, typography, and illustration rules. Created brand guidelines for Jungle Beat and Sharky, and designed packaging and editorial layouts.

Brand Identity Style Guide Packaging Design Editorial Design Styleframes VFX

Art Director

Clockwork Zoo

Mar 2010 - May 2010 (2 months)

Led a team of motion, graphic, and 3D designers on broadcast campaigns for major clients including FIFA World Cup 2010. Reviewed and approved all creative output, maintaining brand and quality standards.

Art Direction Motion Graphics 3D Design Broadcast Design Team Leadership Quality Assurance

Studio Manager & Broadcast Designer

Buongiorno / iTouch

Dec 2006 - Jul 2009 (2 years 7 months)

Directed the full in-house studio build, designed production workflows, and led creative output for mobile entertainment and telecoms services. Designed end-to-end TVCs and was recognized as Employee of Excellence, receiving five promotions in three years.