At CarTrade Tech Ltd., I drive Custom Brand Solutions strategy, where I delivered 95% growth in non-core advertising revenue.
I’ve directed strategy for more than 90 campaigns and built data-backed pitch frameworks that improved brief-to-deal conversion in the last 9 months. I also established reusable solution models across Cars, Bikes, Non-Auto, and BFSI categories.
Previously at CarTrade Tech Ltd., I influenced ₹20+ Cr in revenue through tailored content and media innovation every month, increased average deal size by 30%, and co-developed 5+ platform-led IPs. Earlier, I supported custom branding and digital campaigns there, and social media work at Mindstorm Agency.

