At Shardeum, I built communications, PR, and community from zero, joining before launch and guiding the work through three test networks to the May 2025 mainnet launch. I led PR across international markets, including coverage around fundraising and MiCA, and managed communications during reputational spillover from the 2024 WazirX hack.
At WazirX, I was the sole marketing and communications hire through the crypto banking ban and the Binance acquisition. I conducted nine-country P2P market research that informed WazirX P2P, and led communications for launches, regulatory work, and the exchange’s transparency report. Earlier at Crowdfire, I moved from Community Manager to Chief of Staff to CEO, ghostwrote CEO thought leadership, and built the employer brand from zero.
