Open to opportunities

Priyanka Kandpal

@priyankakandpal

Corporate Communications leader specializing in reputation and crisis communications for high-profile brands and executives.

India

Message

What I'm looking for

I’m looking to lead corporate communications across reputation and crisis strategy, integrated media planning, and executive visibility—advising senior stakeholders while building high-performing teams that protect and grow brand trust.

I’m a Corporate Communications professional with 12+ years of experience in reputation management, crisis communications, stakeholder engagement, and integrated communications. I’ve worked across media, entertainment, healthcare, legal, and education—building clarity and confidence when brands need to show up with impact.

Currently, I lead the Mumbai Communications Practice at Archetype India, managing a team of 10 and advising senior stakeholders on strategic communications. I advise leaders across ZEE5, Warner Bros. Discovery and BULLET Microdrama on reputation management, executive visibility, and integrated communications strategies, while driving integrated communications planning, stakeholder engagement, and client retention.

Earlier at Sony Pictures Networks India, I led communications for multiple channels and spearheaded launch communications and integrated campaigns. At Genesis BCW, I managed multi-sector mandates and led strategic programmes that improved &TV's EIKONA ranking from #5 to a sustained #1, while securing thought leadership and executive profiling opportunities—fueling my belief that preparedness, partnership, and narrative discipline deliver results.

Experience

Work history, roles, and key accomplishments

Current

Account Director

Current

Archetype India

Jul 2025 - Present (1 year)

Leads the Mumbai Communications Practice and manages a team of 10 communications professionals. Advises senior stakeholders on reputation management, executive visibility, and integrated communications strategies across ZEE5, Warner Bros. Discovery, and BULLET Microdrama.

Corporate Communications Reputation Management Crisis Communications Stakeholder Engagement Executive Communication Thought Leadership Media Relations Strategic Communications Team Leadership

Assistant Manager, PR & Marketing

Sony Pictures Networks India

Dec 2021 - Jul 2025 (3 years 7 months)

Led communications for Sony BBC Earth, Sony PIX, Sony MAX, and Sony AATH. Spearheaded Sony MAX 1 launch communications and managed integrated communications campaigns, building partnerships with educational institutions, environmental organisations, and influencers.

Corporate Communications Strategic Communications Stakeholder Engagement Integrated Communications Media Relations Partnerships Launch Communications Agency Management Cross Functional Team Leadership

Senior PR Manager

Genesis BCW

Jan 2018 - Dec 2021 (3 years 11 months)

Managed communications mandates across entertainment, legal, education, and technology sectors, including ZEE5, J Sagar Associates, EDHEC Business School, and Hotstar. Led strategic communications programs and advised stakeholders on reputation management, media strategy, and crisis preparedness.

Corporate Communications Reputation Management Crisis Communications Stakeholder Engagement Thought Leadership Media Relations Strategic Communications

Assistant PR Manager

Good Relations India

Jul 2017 - Jan 2018 (6 months)

Led strategic communication programs for MiraMed Ajuba, GlobalLinker, and The Chopras. Managed stakeholder engagement and communications for the EB5 Summit across Mumbai, Delhi, and Bengaluru.

Corporate Communications Strategic Communications Stakeholder Engagement

Senior PR Executive

Communicate India

Aug 2016 - Mar 2017 (7 months)

Managed communications for Cytecare Cancer Hospitals and Ziqitza Healthcare. Managed crisis communications for TOPS Security during a high-profile media controversy, engaging key stakeholders to mitigate reputational risk.

Crisis Communications Reputation Management Stakeholder Engagement Media Relations Strategic Communications

Account Executive

Adfactors PR

Aug 2015 - Jul 2016 (11 months)

Supported communications mandates for Times Network, GoAir, and Hinduja Group entities. Contributed to communications activities aligned with client and business objectives.

Corporate Communications Strategic Communications Media Relations Stakeholder Engagement

Reporter & Anchor

JIA News

Aug 2013 - Jul 2015 (1 year 11 months)

Anchored news bulletins and reported on civic affairs, crime, and general news. Covered ongoing news topics as part of a newsroom reporting and on-air presenting role.

News Reporting News Anchoring Civic Affairs Reporting