Anupa Vasudevan
@anupavasudevan
Communications & PR specialist with a passion for impactful strategies.
What I'm looking for
I am a Communications & PR specialist with extensive experience in managing high-profile accounts and executing strategic communication initiatives across diverse sectors. My passion lies in crafting impactful PR strategies that enhance brand reputation and drive stakeholder engagement. I have successfully led internal and external PR initiatives, including executive thought leadership and crisis management, and I am eager to leverage my expertise in innovative fields such as AI, AR/VR, Robotics, Digital Transformation, and sustainability.
Currently, as an Account Director at OAK Consulting in Dubai, I provide strategic counsel and account management for key technology clients across the Middle East, Africa, and India. I have strengthened media relations and increased client portfolio value by 20% through strategic account development. My previous role as State Head of Corporate Communications for Reliance Jio in Kerala involved managing reputation and visibility for the Jio and RIL group, where I achieved an 85% increase in positive media coverage for Jio's initiatives.
Throughout my career, I have demonstrated a commitment to driving effective communication strategies that align with organizational goals. My experience spans various roles, including managing PR campaigns for startups and organizing international conferences, all while improving stakeholder satisfaction and reducing operational costs. I am dedicated to fostering positive public perception and supporting community-focused initiatives.
Experience
Work history, roles, and key accomplishments
Account Director
OAK Consulting
Apr 2023 - Present (2 years 2 months)
Provided strategic counsel and account management for key technology clients across the Middle East, Africa, and India. Increased client portfolio value by 20% through strategic account development and enhanced client retention rates by 30%.
State Head- Corporate Communications
Reliance Jio Infocomm Ltd.
Dec 2015 - Present (9 years 6 months)
Managed reputation for Jio and RIL group in the Kerala region, focusing on visibility for Jio, Reliance Retail, and Reliance Foundation. Devised the entire strategy and event planning for the launch of 5G services in the State, increasing positive media coverage by 85%.
Head-Strategy and Operations
Thought Factory PR
May 2010 - Present (15 years 1 month)
Managed PR campaigns for 15 startups across three cities, resulting in increased brand visibility by 25%. Improved stakeholder satisfaction by 30% by implementing an award-winning public relations strategy and reduced operational costs by 20%.
Manager, PR & Events
SunTecBusiness Solutions
Mar 2005 - Present (20 years 3 months)
Managed PR activities nationally and internationally, including media relations in London, USA, Singapore, Indonesia, and MEA. Developed focused business and PR plans for leading industry events and maintained relations with industry bodies.
Image Manager
Perfect Relations
Feb 2001 - Present (24 years 4 months)
Managed image for clients. No further details provided.
Reporter
Gulf Daily News Bahrain
Feb 2001 - Present (24 years 4 months)
Reported news for the publication. No further details provided.
Sr.Executive
20:20 Media
Mar 2000 - Present (25 years 3 months)
Performed duties as a Senior Executive. No further details provided.
Education
Degrees, certifications, and relevant coursework
University of Mumbai
Bachelor of Science, Physics
Graduated majoring in Physics from SIES College of Arts, Science, and Commerce in 1996.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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