Open to opportunities

Princilla Abena Koranteng

@princillaabenakorant

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Data-driven analyst specializing in BI, performance reporting, and impact-focused analytics.

Ghana

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What I'm looking for

I seek impact-focused roles using BI and analytics to influence strategy, collaborate cross-functionally, and drive measurable outcomes in African markets.

I am a data-driven analyst with 4+ years of experience delivering business intelligence, performance reporting, and cross-functional analytics in tech and telecom environments. I excel at uncovering insights that drive strategic decisions, streamline operations, and improve financial performance.

I am proficient in SQL, Power BI, Excel and Python, and have a strong track record of building dashboards, integrating LLMs into reporting workflows, and supporting executive leadership with actionable insights. My work has supported revenue and subscriber KPI tracking, reduced report preparation time, and improved product relevance through AI model integration.

I am passionate about impact-driven work in African markets — demonstrated by founding the Data in Action Africa Community — and I collaborate effectively across product, intelligence, and revenue teams to translate data into measurable business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Intelligence Resource Engineer

Current

Hubtel

Jul 2025 - Present (2 months)

Developed Power BI dashboards aligning Home product reporting with revenue and subscriber KPIs and integrated LLMs into reporting workflows, reducing strategic report preparation time by 50%. Led cross-functional analytics to drive insight-based decisions across Product, Intelligence, and Revenue teams.

Power BI SQL Data Visualization Stakeholder Management Reporting Python KPI Tracking

AI Lab Product Supervisor

Hubtel

Dec 2024 - Jun 2025 (6 months)

Led AI research initiatives and experiment design, integrating models that improved product relevance and business impact by 30% and improved product-to-customer fit by 25% through customer behavior analytics and feature feedback reporting.

Python NLP Computer Vision Experimentation Data Analysis A B Testing Product Analytics

Product Research Assistant

Hubtel

Sep 2023 - Dec 2024 (1 year 3 months)

Provided research insights that improved product development efficiency by 25% and aligned product features with customer needs, resulting in a 15% improvement in feature-customer alignment and supporting pricing and go-to-market strategies.

Market Research Data Analysis Reporting SQL Python Product Strategy Presentation

Data Analyst and Researcher

Oxford Africa Women Leadership Institute

Feb 2024 - Mar 2024 (1 month)

Delivered a multi-stakeholder impact report that informed a $500K investment for green enterprise initiatives supporting over 470 women-led businesses and collaborated with stakeholders to deliver investment readiness training to 100 women-owned businesses.

Reporting Stakeholder Engagement Data Analysis Excel Presentation Research

Business Analyst

Naya By Africa

May 2023 - Jul 2023 (2 months)

Conducted requirements gathering and built SQL-powered dashboards and Excel financial models to track revenue flows and customer retention, informing monthly executive decision cycles.

Requirements Gathering SQL Excel Dashboarding Financial Modeling Reporting

Strategic Business Lead

Smithfield Agribusiness

Dec 2022 - Apr 2023 (4 months)

Developed and executed circular-economy strategic initiatives that increased farm productivity by 20%, reduced food waste by 15%, and improved market efficiency by 35% while implementing KPI reporting systems to improve resource efficiency by 20%.

Strategy Development KPIs Data Analysis Program Evaluation Stakeholder Management

Research Assistant & Product Designer

Ghana Armed Forces - SokoAerial Robotics Research Lab

Oct 2021 - Sep 2022 (11 months)

Designed and prototyped product solutions that increased company profitability by 12% and selected cost-effective 3D printing materials to maximize output.

Product & Design Prototyping 3D Printing Research Cost Optimization Experimental Design Technical Reporting

Research Assistant

Forestry Commission Training Center

Jan 2019 - Mar 2019 (2 months)

Conducted case studies on rural industries and researched bamboo and wood technologies, improving product reliability and efficiency by 44% and informing disaster management and rural development practices.

Field Research Data Collection Reporting Rural Development

Education

Degrees, certifications, and relevant coursework

University of Ghana

Master of Science, Data Science

2025 -

Pursuing an MSc in Data Science focused on advanced analytics, machine learning, and data-driven decision-making.

Kwame Nkrumah University of Science and Technology

Bachelor of Arts (Honors), Integrated Rural Arts and Industry

2017 - 2021

Completed a Bachelor of Arts (Honors) in Integrated Rural Arts and Industry with coursework and projects focused on rural development and applied industry skills.