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Preeti Thomas

@preetithomas

Senior Copy Writer at Softweb Solutions who grew qualified organic traffic 900% and built SEO-led content for AI/ML and cloud.

India
Message

At Softweb Solutions, I scaled daily organic traffic from 50 to 500+ qualified visits in four months through topical authority roadmaps and intent-driven semantic clusters. I also mentored four writers and delivered campaigns, conversion landing pages, and marketplace assets.

I translated complex AI/ML and cloud architectures into commercial content and built full-funnel content architectures. My keyword clustering and internal linking work helped secure top-five rankings for more than 20 commercial keywords.

At Fusion Factor, I developed content and syndication roadmaps that increased organic search visibility and inbound lead generation. I also overhauled SEO for B2B landing pages and used GA4 and Google Search Console to improve page engagement.

Earlier, I wrote educational white papers, case studies, and landing pages at Fusion Factor, created product-launch content at Sudeep Pharma, and analyzed campaign performance with SQL at Ian Martin. My work there earned the Star Performer Award twice.

Experience

Work history, roles, and key accomplishments

SS
Current

Senior Copy Writer

Softweb Solutions

Jan 2025 - Present (1 year 10 months)

Scaled daily organic traffic by 900% within 4 months through targeted topical authority roadmaps and intent-driven semantic clusters. Directed multi-channel editorial operations and mentored 4 writers, delivering 5 campaigns, 6 strategic conversion landing pages, and 6 marketplace assets monthly.

FF

Senior Content Writer & SEO Specialist

Fusion Factor

Jan 2024 - Jan 2025 (1 year)

Formulated monthly content and syndication roadmaps driving a 28% year-over-year increase in organic search visibility and inbound lead generation. Spearheaded on-page and technical SEO overhauls for high-intent B2B service landing pages.

FF

Content Writer

Fusion Factor

Apr 2021 - Dec 2023 (2 years 8 months)

Authored 100+ authoritative educational white papers, case studies, and conversion-focused landing pages sustaining a reliable weekly inbound pipeline. Managed cross-channel social media narratives that elevated brand positioning and drove a 40% growth in LinkedIn organic engagement.

SP

Content Strategy Developer

Sudeep Pharma

Apr 2020 - Apr 2021 (1 year)

Devised multi-platform content rollout campaigns for enterprise product launches, expanding technical buyer reach across domestic accounts. Published SEO-optimized technical articles and white papers that elevated domain authority and secured first-page rankings for key pharmaceutical ingredient categories.

IM

Content Editor & Analyst

Ian Martin

Mar 2017 - Apr 2020 (3 years 1 month)

Produced and edited multi-channel marketing assets for global audiences, maintaining 100% adherence to style guides and brand voice. Wrote SQL queries to extract campaign analytics, measure lead attribution, and optimize distribution channels based on cohort performance.

DS

Content Writer

Data Stream

Jan 2016 - Jan 2017 (1 year)

Produced entertainment and media trivia content driving audience engagement metrics.

Education

Degrees, certifications, and relevant coursework

NU

Navrachna University

Bachelor of Education, Education

2014 - 2015

Pursued a Bachelor of Education (B.Ed.) degree from Navrachna University from 2014 to 2015.

MU

Maharaja Sayajirao University

Bachelor of Commerce, Commerce

2010 - 2013

Completed a Bachelor of Commerce (B.Com.) degree from Maharaja Sayajirao University from 2010 to 2013.

Tech stack

Software and tools used professionally

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