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Pravgya Mundra

@pravgyamundra

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Experienced market researcher and brand strategist driving impactful insights.

United Arab Emirates

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What I'm looking for

I am looking for a dynamic role that fosters creativity and strategic thinking, where I can contribute to impactful marketing initiatives and collaborate with innovative teams.

I am a seasoned professional with a strong background in communication strategy, market research, and brand partnerships. As the founder of Taaraa, I have successfully built AI-powered market research workflows that synthesize qualitative and quantitative data into actionable go-to-market strategies for B2C brands entering the UAE and MENA markets. My experience collaborating with C-level executives has allowed me to identify high-impact market opportunities and shape customer segmentation effectively.

Previously, I served as a Senior Executive in Public Relations at The Qode, where I crafted and executed PR campaigns for luxury brands, achieving media coverage worth over $23 million. My strategic approach to marketing has consistently driven results, including a 15% increase in company revenue through targeted campaigns during my tenure at Groww. I am passionate about leveraging insights to drive brand visibility and recognition in competitive markets.

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Experience

Work history, roles, and key accomplishments

Current

Founder

Current

Taaraa

Jun 2025 - Present (5 months)

Built and led AI-powered market research workflows, synthesizing qualitative and quantitative data into go-to-market strategies for B2C brands entering the UAE and MENA markets. Partnered directly with C-level executives to identify high-impact market opportunities, shape customer segmentation, and drive insight-led decisions across product, marketing, and channel strategy.

Go To Market Strategy Customer Segmentation Product Strategy Marketing Strategy

Senior Executive - Public Relations

The Qode

Jul 2023 - Mar 2025 (1 year 8 months)

Crafted and executed successful PR campaigns for luxury fashion, hospitality & lifestyle brands, driving media & influencer associations leading to coverage worth $23M+. Strategized, negotiated and successfully implemented ROI-optimized paid media campaigns across channels.

Media Relations Influencer Marketing Paid Media

Senior Associate - Content & Brand Marketing

Groww

May 2021 - May 2023 (2 years)

Consolidated quarterly brand reports measuring awareness, analyzed share of voice in the market, ad spend insights & findings contributing to successful new product launch strategies. Spearheaded a weekly newsletter reaching 2.3 million readers to drive customer engagement, resulting in a higher than market average open rate of 22.4%, boosting brand visibility and recognition.

Market Analysis Content Marketing Customer Engagement

Research Assistant

Indian School of Business

Oct 2020 - Jan 2021 (3 months)

Collaborated with 30+ researchers to nurture seed-stage startup ideas to help scale them into viable businesses. Assisted professors to carry out weekend sessions smoothly, managing 150+ participants in each session.

Research Assistance Project Coordination Event Management

Marketing Executive

Ujaas Energy Limited

Jul 2019 - Sep 2020 (1 year 2 months)

Established partnerships with automobile dealers, NBFCs, insurance providers, and e-commerce platforms like Amazon, IndiaMart, and Paytm Marketplace and increased penetration in Tier 3 & Tier 4 cities. Helped transition and build an online presence for the business by designing creatives and copywriting for the website, SEO & keyword research, and running performance marketing ads leading to a sur

Partnership Development Online Presence Building Creative