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Prakriti Singhania

@prakritisinghania

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Strategic communications leader turning complex issues into trusted narratives.

India

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What I'm looking for

I’m looking to lead strategic communications for technology or business brands—owning narrative strategy, executive messaging, and issues management—with room to build content/digital ecosystems and drive measurable media impact.

I’m a strategic communications leader with 20+ years building narratives that earn trust across PR, thought leadership, executive communications, and marketing content strategy for technology and business brands in India. I’m known for translating complex, high-stakes ideas into clear, credible stories—and for sound editorial judgment in fast-moving, politically sensitive environments.

Since January 2023, I’ve led communications for Amazon’s ecommerce exports business as Head, Communications & Seller Education, owning narrative strategy, PR, executive communications, thought leadership, and content marketing across earned, owned, and partner channels. I serve as strategic counsel to senior leadership on external positioning, proactive and reactive PR narratives, and issues management.

I defined communications and narrative architecture by translating trade processes, policy shifts, regulatory developments, and product launches into audience-specific messaging for sellers, media, government stakeholders, and ecosystem partners. I’ve also driven executive communications for senior Amazon leaders—briefing executives, preparing talking points and leadership articles, and ensuring readiness for high-stakes media interactions—while delivering 1,000+ media coverages, 77% share of voice, and 90% positive sentiment annually.

Before Amazon, I led PR and executive communications for RoundGlass Wellbeing & RoundGlass H2O, building credibility and narrative coherence across holistic wellbeing, mindful leadership, sustainability, and philanthropy. Earlier, I honed my editorial craft at Deloitte Insights, Inc42 Media, and major newsroom and communications roles—so I bring both strategic counsel and end-to-end content rigor to every engagement.

Experience

Work history, roles, and key accomplishments

Current

Head, Communications & Seller Ed

Current

Amazon India

Jan 2023 - Present (3 years 3 months)

Owned narrative strategy and PR execution for Amazon Global Selling exports, translating trade processes, policy shifts, and launches into audience-specific messaging for sellers, media, government stakeholders, and partners. Led executive communications and annual PR outcomes delivering 1,000+ media coverages, 77% share of voice, and 90% positive sentiment, while building a content and digital ec

Executive Communication Thought Leadership Media Relations Content Marketing

PR & Executive Comms Lead

RoundGlass Wellbeing & H2O

Feb 2021 - Dec 2022 (1 year 10 months)

Led PR content strategy and executive communications for RoundGlass’s founder and multiple business verticals, aligning storytelling across holistic wellbeing, mindful leadership, sustainability, and philanthropy. Drove 500+ media coverages and 90% positive sentiment annually, managed multi-platform leadership presence, and built editorial governance to maintain narrative consistency.

Content Strategy Executive Communication Media Relations Sustainability & Philanthropy Storytelling

PR & Executive Comms Lead

RoundGlass Wellbeing & RoundGlass H2O

Feb 2021 - Dec 2022 (1 year 10 months)

Led PR content strategy and executive communications across RoundGlass founder leadership and multiple verticals, strengthening narrative coherence and media visibility. Generated 500+ media coverages and 25+ editorial features annually with 90% positive sentiment, and established consistent multi-platform leadership presence.

PR Strategy Executive Communication Content Strategy Media Relations Founder Communications Proactive Reactive Media Handling Sustainability And Wellbeing Storytelling

Senior Editor, Deloitte Insights

Deloitte USI

Feb 2019 - Jan 2021 (1 year 11 months)

Partnered with researchers and subject matter experts to develop and edit thought leadership reports and articles across technology, financial services, government, and consumer sectors from planning through publication. Applied rigorous editorial quality standards to ensure accuracy, clarity, and audience appropriateness across a global content portfolio.

Thought Leadership Editing

Executive Editor

Inc42 Media

Mar 2018 - Feb 2019 (11 months)

Directed editorial strategy, news agenda, and content standards for Inc42’s startup and technology coverage. Led a team of reporters and contributors and built editorial workflows and quality frameworks to improve publishing consistency and accuracy at speed.

Editorial Strategy News Agenda Setting Content Standards Team Leadership Startup Coverage

Associate Editor

FactorDaily

Jan 2016 - Jan 2017 (1 year)

Led content strategy and editorial operations for a tech-disruption platform.

Content Strategy Editorial Operations Tech Disruption Coverage Writing Editing

Senior Assistant Editor

The Times of India

Jan 2015 - Jan 2016 (1 year)

Managed the editorial desk and supervised content production for regional editions.

Regional Content Production Newsroom Operations Editorial Leadership

Communications Officer

International Committee of the Red Cross

Jan 2014 - Jan 2015 (1 year)

Led PR and digital communications and localized content for regional audiences across India.

PR Communications Digital Communication Content Localization Regional Audience Messaging Media & Communications

Senior Assistant Editor

The Times of India

Jan 2009 - Jan 2014 (5 years)

Managed the editorial desk and supervised content production for regional editions.

Regional Content Production Newsroom Operations Editorial Leadership

Content Editor

Mergermarket, Financial Times Group

Jan 2007 - Jan 2009 (2 years)

Edited business intelligence and market analysis reports, optimizing metadata and improving content discoverability.

Market Analysis Discoverability

Content Editor

Mergermarket

Jan 2007 - Jan 2009 (2 years)

Edited business intelligence and market analysis reports, optimizing metadata and content discoverability. Ensured editorial quality while improving how content was organized and found.

Market Analysis Discoverability

Chief Sub-editor

The Telegraph

Jan 2003 - Jan 2007 (4 years)

Led editing and desk operations for lifestyle and feature sections.

Sub Editing & Desk Operations Lifestyle & Features Editing Copy Editing Quality Control Section Management

Associate Manager, Marketing

Accenture

Jan 2016 - Present (10 years 3 months)

Produced content across print, digital, and video to support HR, sales, and marketing functions. Coordinated marketing deliverables to maintain brand messaging across channels.

Content Marketing Copywriting Print Production Digital Content Video Content