Open to opportunities

Pragya Kushwah

@pragyakushwah

Message

I design omnichannel digital experiences and scalable design systems for global fashion and eyewear brands.

Italy

Message

What I'm looking for

I'm looking to design meaningful omnichannel digital products, build scalable design systems, and collaborate closely with product, engineering, research, and marketing teams. I'm open to relocation.

At EssilorLuxottica, I lead end-to-end UX/UI design for Persol, Ray-Ban, Oliver Peoples, Arnette, and Vogue across web, mobile, CRM, and e-commerce.

I've built scalable Figma design systems, component libraries, and reusable UI patterns that reduced localization and agency handoff time by 60%. I also redesigned checkout journeys that increased completion by 14% and used research, usability insights, and A/B testing to lift engagement by 22%.

I work closely with Product Owners, engineers, CRM, e-commerce, and marketing teams throughout discovery, prototyping, implementation, and validation.

Earlier, I delivered full-funnel campaigns for fashion and lifestyle clients at Idea Perfect Communication and created digital design, social campaigns, editorial layouts, e-commerce visuals, and brand identities across agency, freelance, and publishing work.

Experience

Work history, roles, and key accomplishments

Current

UI/UX Digital Designer

Current

EssilorLuxottica SPA

Jul 2021 - Present (5 years 1 month)

Led end-to-end UX/UI design for digital products across web, mobile, CRM, and e-commerce platforms, creating seamless omnichannel experiences. Defined UX/UI direction for five global brands, built scalable Figma design systems, and facilitated cross-functional workshops, contributing to a 30% improvement in customer satisfaction.