Poornima Madushani

I’m a creative, data-driven Digital Marketing enthusiast with hands-on experience managing and optimizing social media advertising campaigns. I focus on improving brand visibility while driving measurable results like stronger engagement and better returns.

In my Digital Ad Manager Intern role at Swop.lk, I managed paid advertising campaigns across Facebook and Instagram. I monitored KPIs such as CTR, CPC, conversion rates, and audience engagement, then optimized campaigns to improve ROI and reduce unnecessary ad spend.

I’m comfortable turning performance data into actionable decisions. I also conducted competitor analysis and market trend research to refine targeting strategies, collaborated with the design team to develop engaging, brand-aligned ad creatives, and prepared weekly performance reports.

Beyond advertising, I build analytical and digital foundations through my B.Sc. in Information Systems, and I’m developing practical tooling skills with Excel, Power BI (basic), and Google Analytics (basic knowledge). I’m excited to keep growing at the intersection of marketing performance and data interpretation.