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@poojabirla
Experienced influencer marketing specialist with a passion for brand engagement.
I am Pooja Birla, an Influencer Marketing Specialist with over 7 years of experience in executing impactful digital campaigns and brand collaborations. My journey began in modeling, and I transitioned into the influencer space in 2018, where I have successfully built a powerful digital presence across various niches. I excel in end-to-end influencer campaign management, from talent sourcing and negotiation to content strategy and performance tracking.
Throughout my career, I have collaborated with leading brands such as Mia by Tanishq, Coinswitch, and Myntra, enhancing their engagement and visibility through strategic content. My passion lies in building strong brand-influencer relationships and delivering creative campaigns that convert. I am adept at identifying relevant creators and maximizing ROI through both organic and paid influencer strategies, ensuring that every campaign resonates with the target audience.
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Work history, roles, and key accomplishments
Marketing Consultancy
Jan 2018 - Present (7 years 10 months)
Planned and executed end-to-end influencer marketing campaigns across various industries. Specialized in identifying and partnering with the right creators to achieve campaign objectives.
Instagram @poojabirla_official
Jan 2017 - Present (8 years 10 months)
Successfully transitioned from professional modeling to creative influencing, building a powerful digital presence. Created high-performing content for brands across fashion, fitness, beauty, and lifestyle sectors.
Degrees, certifications, and relevant coursework
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